Andre Power Brings The Link Up To Atlanta…
Source: The Link Up
A spirited celebration of neighborhood, creativity, and connection pulsed through Atlanta’s El Malo nightclub as Andre Power’s The Link Up made its much-anticipated stop, and a BOSSIP bore witness to the celebration.
Sponsored by DELEÓN Tequila, the Link Up’s ATL date delivered every part its title guarantees: a daring and intentional gathering where native DJs, cultural tastemakers, and music lovers got here collectively to rejoice artwork, heritage, and homegrown taste.
Source: The Link Up
The electrifying night featured dynamic units from Mixup, DJ Brixla, DJ Smartt, DJ Trap, DJ Sasha, DJ b2b, and Andre Power himself, as effectively as a curated menu of DELEÓN Tequila cocktails.
But we’d be remiss not to word that The Link Up is more than just a celebration; it’s a purpose-driven motion created by artistic director and DJ Andre Power in 2021, as pandemic restrictions started to carry.
“Link Up started in my neighborhood in West Adams, Los Angeles,” Power advised BOSSIP. “I stay on Crenshaw, which is still a predominantly Black space, and at the time, people just needed to be back outdoors. So I began this celebration to deliver the neighborhood back collectively—reconnect people who haven’t seen each different and actually been outdoors in two years.”
Source: The Link Up
The thought was easy yet highly effective, with Power creating a vibe that looks like home.
“I wanted it to feel like a backyard barbecue, like you’re in my house,” stated Power. “The smells, the food, the drinks, the aethestics, the lights—it’s all intentional. Not every party [you attend] is welcoming, so I made sure this one is.”
That sense of welcome and authenticity was totally current in Atlanta. Fueled by DELEÓN Tequila, the night time supplied a protected and inclusive space where people of all backgrounds might hyperlink up, let free, and really feel linked.
“Something I didn’t expect when I first started the party was how inclusive it would become,” stated Power. “It is a very safe space for every race, every background. There’s really so many different types of people who come out to this party, and they come with their friends and make new friends.”
Source: The Link Up
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While each metropolis has introduced one thing particular to The Link Up expertise, Power admits that one vacation spot holds a notably significant place in his coronary heart.
“It’s a hard question, but I’m always drawn to playing in London,” he advised BOSSIP. “I’ve completed 4 Link Ups in London already—possibly one or two every summer time—and there’s just one thing about the diaspora there. The Black and Caribbean communities, their fashion, their fashion, their musical information; they’re all educated. The people who come to the London Link Up come prepared to celebration. People spend their money, they arrive in sneakers, and they arrive prepared.”
Source: The Link Up
For Power, London nightlife brings a refreshing power that resonates with his imaginative and prescient for the occasion.
“Outside of Link Up, it’s also my favorite city to DJ. Again, nothing against any other scenes, but there’s been a shift in what it means to enjoy nightlife, and London still gets it right.”
Through his partnership with DELEÓN, Power is bringing The Link Up to cities nationwide. Each stop is fastidiously curated, giving rising DJs a platform to carry out, construct their viewers, and obtain mentorship from Andre himself.
“I’m very intentional with every aspect of this party,” he stated. “The venue has to have a certain energy. If I don’t feel connected to it, I just won’t do the party there.”
Source: The Link Up
Atlanta’s occasion completely embodied that power. With its wealthy musical historical past and vibrant Black tradition, town embraced the gathering with open arms and full dance flooring.
Power’s upcoming stops embrace L.A., Philadelphia, and Toronto; each metropolis set to expertise his signature Link Up power and DELEÓN-fueled celebration.
Source: The Link Up
From humble beginnings on Crenshaw to an worldwide celebration of sound and soul, The Link Up proves that music and tradition thrive when rooted in intention. Atlanta marked one other milestone, and we have been honored to be part of the toast.
Source: The Link Up
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