Ranbir Kapoor's ARKS launches its first | Indian Movie News
Ranbir Kapoor’s premium life-style model, ARKS, has taken a important stride past fashion and footwear with the launch of its debut perfume—ARKS Day. Known for redefining on a regular basis necessities through the lens of minimalism and quiet confidence, ARKS now explores the world of fantastic fragrances, marking a new chapter in its evolving id.
ARKS Day is designed as the crowning glory to one’s every day ensemble— “the final, invisible layer before you step out the door.” Gender-inclusive and timeless, the perfume embodies ARKS’ signature ethos of refined sophistication. It opens with a contemporary citrusy burst, layered with heat woody undertones, and settles into a musky end—mirroring the model’s philosophy of stability, simplicity, and internal power.
“ARKS Day brings back a lot of memories from my childhood—the places I felt drawn to, the people who made me feel at home. We wanted to capture that essence in this first bottle. It’s familiar, grounding, and made for those who carry their world with quiet strength,” mentioned Ranbir Kapoor, Founder of ARKS.
With this launch, ARKS transitions into what the model calls its “sensory chapter,” offering not just clothes and sneakers, but also a holistic life-style expertise. The scent is envisioned as a natural extension of the curated wardrobe ARKS has constructed—a product that enhances its understated yet impactful id.
“ARKS Day marks our entry into an exciting category that aligns with our vision of building a holistic lifestyle brand. It’s a strategic step—extending our philosophy into scent and deepening how consumers experience ARKS beyond apparel and sneakers,” added Abhinav Verma, Co-founder & CEO of ARKS.
To introduce ARKS Day, the model has rolled out a marketing campaign movie that captures its distinctive tone—easy cool and quiet confidence. For the first time, the model narrates the story behind the making of the perfume, underscoring its emotional and inventive roots.
The marketing campaign is headlined by Ranbir Kapoor and supported by the ‘ARKS Insiders’—a neighborhood of creators and tastemakers who replicate the model’s values. These embody Varun Duggirala (Entrepreneur), Anshuka Parwani (Yoga & Wellness Expert), Sukhmani Gambhir (Stylist and Influencer), Rob (Artist), Sahiba Bali (Actress), Barkha Singh (Actress), and Moses Kaul (Music Artist & Actor).
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With ARKS Day, Ranbir Kapoor and workforce not only offer a new product but prolong an emotion—a quiet, grounded reminder of id, consolation, and personal resonance. It’s a daring yet seamless transfer for a model that continues to evolve as a fashionable, refined life-style label.
Also Read: Ranbir Kapoor starrer Dhoom 4 to go on flooring in April 2026: Report
Ranbir Kapoor's ARKS launches its first | Watch Online Free
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