Target CEO Resigns Amid Flagging Sales – RedState

Target CEO Brian Cornell is leaving his post next yr as the retail behemoth battles flagging gross sales and the aftermath of its expensive choice to go all-in on “woke.” As RedState reported, the company pushed variety, equity and inclusion (DEI) arduous, and also alienated many of its prospects with in-your-face LGBTQ shows for Pride Month, including selling “tuck-friendly” swimsuits prominently in the aisles of the family-centric shops.

RedState reported on the state of affairs back in 2023, around the same time as Bud Light wrecked itself with its Dylan Mulvaney marketing campaign, one of the most expensive advertising fails in historical past. 

…Target confronted client backlash after selling LBGTQ clothes including “tucking” swimwear for concealing male anatomy (not to be not noted, there are “light binding” gadgets as properly) in the kids’s part, inappropriately-themed books for youngsters, and a clothes line designed by UK-based Satanist designer Abprallen. Lovely.

READ MORE: Target CEO Tries to Hold Bud Light’s Beer as He Doubles Down on Controversial Campaign

Regular Americans Fight Back: Target Stock Price Plummets, Anheuser-Busch ‘Still in Shock’

It would seem that Target never absolutely recovered:

🚨 BREAKING: The woke CEO of Target just RESIGNED.

CEO Brian Cornell is stepping down after the company has seen plummeting gross sales. Target acquired HEAVILY concerned in pro-LGBTQ and woke tradition, going all-in on pleasure merchandise. They are now retreating from DEI.

The Trump period. pic.twitter.com/L7ybsqWjip

— Eric Daugherty (@EricLDaugh) August 20, 2025

If you need another purpose to hate the media, take a look at how GWN framed the resignation (emphasis mine):

Target CEO Brian Cornell is stepping down after 11 years at the retailer, as the company faces slumping gross sales and backlash to its retreat on DEI.

Cornell’s departure was widely anticipated. Some industry analysts believed Target ought to carry in an exterior voice to lead the company, but it opted for an inside candidate: Cornell might be changed on February 1, 2026, by Michael Fiddelke, Target’s current chief working officer. Fiddelke began as an intern at Target and has been at the company for 20 years.

“The backlash to its retreat on DEI” is the issue—not the fact that they offended a big portion of their buyer base. Laughable stuff from a laughable outlet.

When did you give up purchasing at Target? When they employed a Satanist to help design their pleasure month assortment? When they bought “tuck friendly” swimsuits to little youngsters to promote trans?

I personally stopped when they determined to enable males in girls’s bogs. https://t.co/HjY9MgEQRM

— The Dank Knight 🦇 (@capeandcowell) August 20, 2025

To be truthful, Target’s numbers haven’t essentially been disastrous, and there are other financial elements at play, but they haven’t been great either:

In its latest fiscal quarter, the company reported $25.2 billion in gross sales, down just under 1% from a yr in the past.

The company blamed the dip on customers pulling back on merchandise, though that was partly balanced out by stronger non-merchandise gross sales, like providers.

Sales at shops open at least a yr fell practically 2%, with in-store gross sales dropping more than 3%. Online gross sales, however, grew a little over 4%. Overall, revenue for the quarter got here in at $1.3 billion, which was down about 19% from last yr.

From Bud Light to Jaguar to Target, the message is clear: the bulk of shoppers don’t like woke advertising shoved at them when they’re just attempting to decide up some dishwashing cleaning soap (which might be locked in a case anyway).

You can also help us combat the “woke mind virus.”

 Although we’re profitable at the second, the combat is way from over. Help continue the Trump momentum and erase the failures of the last 4 years of Biden malaise.

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