OpenAI cracks down on Sora 2 deepfakes after complaints by Bryan Cranston, actors union | Latest Tech News
Sam Altman’s OpenAI said it should crack down on unauthorized deepfakes spit out by its Sora 2 text-to-video generator after complaints by public figures and celebrities including “Breaking Bad” star Bryan Cranston.
A flood of realistic-looking, unauthorized deepfake videos hit social media after OpenAI launched the upgraded Sora 2 on Sept. 30 — sparking complaints that it was utilizing the voices and pictures of celebrities without correct credit or compensation.
Cranston — who just lately popped up in a faux video that confirmed him speaking a selfie with Michael Jackson — personally “brought the issue to the attention of SAG-AFTRA,” which pushed OpenAI to take motion, the distinguished actors’ union acknowledged Monday.
“I am grateful to OpenAI for its policy and for improving its guardrails, and hope that they and all of the companies involved in this work respect our personal and professional right to manage replication of our voice and likeness,” Cranston added in the joint assertion with the union and OpenAI.
Bryan Cranston raised complaints after he appeared in a Sora video without his permission. Getty Images
Last week, the tech giant blocked customers from (*2*)creating deepfakes of Martin Luther King Jr. after his property blasted what it described as “disrespectful depictions” of the late civil rights icon.
Zelda Williams, the daughter of the late actor Robin Williams, was beforehand compelled to beg the public to stop utilizing Sora to create deepfakes of the beloved comic.
OpenAI says it has strengthened enforcement of an “opt-in” coverage requiring public figures to give their permission before Sora can use their voices and likenesses in AI-generated videos.
The company has also “committed to responding expeditiously to any complaints” concerning potential violations going ahead, according to Monday’s assertion.
OpenAI’s Sora 2 can create lifelike AI deepfakes. Getty Images
OpenAI CEO Sam Altman said the company helps the NO FAKES Act. REUTERS
Hollywood expertise companies CAA and UTA – which earlier warned that potential infringement by Sora “exposes our clients and their intellectual property to significant risk” – also signed the assertion, saying their talks with OpenAI have resulted in “productive collaboration.”
Altman reiterated his company’s assist for the “NO FAKES Act,” federal laws meant to block AI videos that depict people without their consent.
“OpenAI is deeply committed to protecting performers from the misappropriation of their voice and likeness,” Altman said in Monday’s assertion. “We were an early supporter of the NO FAKES Act when it was introduced last year, and will always stand behind the rights of performers.”
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