Target customer rips stores tacky Christmas…
Bah, humbug!
Target prospects are taking to TikTok to bemoan the store’s “tacky” vacation decor after the company issued new orders to workers to smile and make small speak in a bid to increase sluggish gross sales.
Content creator Debbie Garces sparked debate on Saturday after importing a clip of Christmas merchandise at her local outlet, accompanied by the caption: “Either I got older or the Target holiday decor is getting tackier.”
Content creator Debbie Garces sparked debate on Saturday after importing a clip of Christmas merchandise at her local outlet, dbcarog/TikTok
“The stuff is TACKY and cheap this year,” a commenter concurred.
“Tacky at next level,” another TikTok consumer declared in a separate video, exhibiting the seasonal ornaments on sale at her store this 12 months.
However, other customers clapped back, praising the company for their 2025 vary.
Many TikTokkers have taken to the app to fawn over Target’s Christmas collaboration with New York designer John Derian, full with classically printed pillows and stockings.
Target desires its workers to unfold some vacation cheer to prospects in hopes of boosting gross sales, according to a report. Christopher Sadowski
It comes after the retailer issued a new directive mandating in-store staff smile and make eye contact and either greet or wave to any shopper that comes within 10 ft, according to Bloomberg News.
If a customer steps within 4 ft, then the service rep is instructed to ask whether or not they need help or how their day goes, the new steering said.
The initiative, which is understood internally as the “10-4 program,” is the latest effort by management to improve customer expertise in the almost 2,000 Target places nationwide in the run-up to the vacation season.
Target’s renewed focus on customer expertise follows a period of sluggish gross sales. The retailer reported that comparable gross sales fell 1.9% 12 months over 12 months in the second quarter of 2025, including a 3.2% drop in-store. Digital gross sales, however, rose 4.3%.
Executives have pledged to invest about $4 billion this 12 months in new stores, remodels, technology, and provide chain upgrades to restore what one analyst called “the Target magic” that once drew loyal customers.
Target’s Chief Stores Officer Adrienne Costanzo told Bloomberg the company is “making adjustments and implementing new ways to increase connection during the most important time of the year.”
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