SCOOP: YRF to invest Rs 150 crores in | Indian Movie News
Yash Raj Films (YRF) plans to enter the fast-growing micro-drama space, alongside the development of a proprietary direct-to-consumer app aimed at bringing its content instantly to audiences. This appears to be a revolutionary transfer by the manufacturing home, which has willingly contributed to strengthen the theatrical medium of Indian Cinema over the last 50 years.
Reliable sources verify that Yash Raj Films is investing Rs 150 crores in creation of micro-dramas over the next few years. The quantity will probably be put into creation of content, as also building a direct to client utility to host the content.
The new vertical will probably be led by YRF CEO Akshaye Widhani, who produced Saiyaara, which emerged as the most profitable movie in the studio’s historical past. Widhani has also introduced on board Saugata Mukherjee, previously of SonyLIV, to lead artistic development across streaming reveals, movies and microdramas, and develop the new slate.
Micro-drama storytelling has seen important success in markets such as China, where the phase is estimated to be valued at RMB 35–40 billion ($5–6 billion USD), with projections of RMB 50–70 billion ($7–10 billion USD) over the next two years. The format is pushed by mobile-first consumption, short-duration episodes, and scalable micropayment fashions, with a person base of 400–600 million viewers.
YRF’s deliberate entry into this space displays its continued focus on innovation and building a direct, long-term relationship with audiences through a future-ready, consumer-first leisure ecosystem. With Aditya Chopra venturing into the micro-drama space, we await other industry giants too to explore what is touted to be the most profitable content model in the world at this level of time.
This transfer comes proper after the Bollywood Hungama newsbreak, where the industry was shocked with the studio’s choice to enterprise into the horror space, as every stalwart is aware of that this is a style that Aditya Chopra has never been eager on. But this is the beginning of a imaginative and prescient for the studio with a model new set of people heading departments, and micro-drama just provides another characteristic to their cap.
Also Read: SCOOP: Abhay Pannu signed to direct the FIRST HORROR movie in the historical past of Yash Raj Films
SCOOP: YRF to invest Rs 150 crores in | Watch Online Free
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