Reliance Retail acquires Priyanka Chopra Jonas’ | Indian Movie News
Reliance Retail has announced the acquisition of Anomaly, the global haircare model based by Priyanka Chopra Jonas. The deal contains the model’s emblems, mental property, and digital belongings, marking a important transfer in Reliance Retail’s efforts to strengthen its fast-growing magnificence and personal care portfolio.
Launched in 2021, Anomaly has positioned itself as a clean, vegan, and high-performance haircare model at an accessible price level. Over the years, it has constructed a strong presence across worldwide markets, making it a notable identify in the global magnificence space.
With this acquisition, Reliance Retail features full possession of the model’s ecosystem, enabling it to scale Anomaly across its intensive offline and online retail community. The company plans to leverage its omnichannel capabilities, including its magnificence platform Tira, to increase the model’s attain and accessibility among customers.
Commenting on the development, Isha Ambani, Executive Director, Reliance Retail Ventures Limited, said, “Bringing Anomaly into our portfolio marks a strategic step in expanding our basket of new-age, high-growth beauty brands. Anomaly’s strong global positioning, clean formulation philosophy, and accessible pricing make it a compelling addition to our ecosystem. We see immense potential in collaborating with Priyanka to scale the brand in India by leveraging our omnichannel capabilities and deep consumer insights, while continuing to grow its international presence.”
India is anticipated to be a key focus market for the model going ahead, with plans to introduce innovations tailor-made particularly to Indian hair and scalp wants. At the same time, Reliance Retail goals to additional strengthen Anomaly’s global footprint across areas such as North America, the United Kingdom, and the Middle East.
Priyanka Chopra Jonas will continue to play a central function in the model’s journey as Creative Director. Speaking about the new section, she said, “This is a defining moment for Anomaly. What began as a deeply personal journey has grown into a brand with real purpose and global ambition, and Reliance Retail’s acquisition marks an exciting new chapter. Their scale, retail expertise, and commitment to innovation will allow us to bring Anomaly to far more consumers in India and around the world. I’m especially excited to be working alongside the inimitable Isha Ambani, whose leadership I value tremendously. In my new role as Creative Director, I remain deeply involved in guiding Anomaly’s evolution, ensuring we continue to grow and innovate while staying true to what we set out to build from the very beginning.”
The acquisition displays Reliance Retail’s broader strategy of investing in future-forward shopper manufacturers, combining global appeal with its strong retail infrastructure to drive the next section of growth.
Also Read: Priyanka Chopra shoots cameo in Mira Nair’s Amrita Sher-Gil biopic Amri: Report
Reliance Retail acquires Priyanka Chopra Jonas’ | Watch Online Free
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