The Natural Diamond Council shows sales are…
Fine jewellery shoppers see vivid futures.
Per a latest Ipsos/De Beers survey, a whopping 43% of girls and 55% of males anticipate buying or receiving natural diamond jewellery over the next two years.
That optimism is translating into sales. The Natural Diamond Council noticed a 2.1% growth in natural diamond sales by specialty retailers in 2025 over the earlier yr. Even more spectacular, their vacation sales jumped more than 6%, ending the yr on a high. Shoppers are also spending more on bling: The average price of a natural diamond piece vaulted 10% last yr.
The Natural Diamond Council says A-list engagements and pink carpet moments drove a 2.1% growth in sales of earth-mined sparklers in 2025. Mark Lim. Courtesy of Natural Diamond Council
Fueling the positive factors are movie star engagements and pink carpet moments. Take Argentine-Spanish social media persona and entrepreneur Georgina Rodriguez — who has 71.8 million Instagram followers — and her stupendous sparkler. After almost a decade together, soccer champ Cristiano Ronaldo popped the query last summer time with an estimated 30-carat, oval-cut diamond engagement ring with two aspect stones price up to $5 million. Awards shows also present countless alternatives for diamonds to shine.
Priyanka Chopra turned heads at the Oscars in a Bulgari High Jewelry Serpenti Illusio diamond, sapphire, emerald and onyx necklace.
Initiatives just like the NDC’s World Diamond Day additional improve the aura. On April 8, manufacturers, retailers and bold-facers have been invited to share their significant natural diamond tales on social media. “I love my ring,” posted Tallulah Willis, with a picture of her customized, antique-cut diamond engagement ring from fiancé Justin Acee.
Natural diamonds have long been prized for their glamour, authenticity and both heirloom and emotional worth. Provenance is a component of their status.
De Beers new Origin program, launched at companion shops including London Jewelers, makes use of the Tracr blockchain platform to hint the nation of origin, rarity and journey of branded, polished unfastened diamonds. This offers consulers with the reassurance that a stone is conflict-free and meets the best requirements for moral sourcing and human rights,” according to the company.
That’s a stunning new sort of diamond transparency.
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