In-N-Out debuts new pop-up in Lima, Peru for the…
An iconic Southern California fast food chain expanded its model to South America with a new pop-up store that debuted on Tuesday.
In-N-Out unveiled a new pop-up in Lima, Peru on Tuesday, which the Irvine, California-based company confirmed via electronic mail.
“I can confirm that we recently held an event in Lima, Peru, and had a great experience. This event was a part of our global series to build brand awareness and test the local marketplace,” a rep told The California Post.
An iconic Southern California fast food chain expanded its model to South America with a new pop-up store that debuted on Tuesday. Reddit/ADinner0fOnions
In-N-Out debuted a new pop-up in Lima, Peru on Tuesday, which the Irvine, California-based company confirmed via electronic mail. Reddit/ADinner0fOnions
“I can confirm that we recently held an event in Lima, Peru, and had a great experience. This event was a part of our global series to build brand awareness and test the local marketplace,” a rep told The California Post. Reddit/ADinner0fOnions
The pop-up was held at a Lima burger/BBQ restaurant called Bro BBQ, open for just a few hours from 11 a.m. to 3 p.m.
A local Instagram consumer dubbed frnccsco captured video from the event, which opened with a shot of the menu, serving the beloved Double-Double, plus hamburgers, cheeseburgers and animal model and protein model burgers, along with potato chips.
Fans might also buy hats and t-shirts, with the video displaying workers handing out the iconic In-N-Out paper hats to patrons, and prospects chowing down on the tasty burgers.
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Another patron was a Southern California native who shared their expertise on Reddit, along with more photographs from the pop-up.
A Redditor dubbed ADinner0fOnions posted on the In-N-Out Reddit web page, revealing that they’d been in Peru “for awhile” and “had to check it out.”
“Unfortunately had to bail to catch a flight and wasn’t able to get a burger so I gave my wristband to someone else… but they let me in to check it out and take some pics!” the Redditor said.
“Talked with the staff and they told me that they travel the world setting up popups and always only give 24 hour notice for when they’re setting up shop,” they added.
“Seems like an awesome gig. Also REALLY awesome seeing 1000+ folks lining up to give in n out a try. Burger diplomacy in action,” they continued.
They concluded by stating, “Aside from family and such, in n out is one of the things I miss the most about back home. Super cool to see here. Viva in n out!!!”
It’s unclear if there are any plans for future pop-ups in South America, or a more everlasting fast food footprint on the continent for In-N-Out.
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