King of Cannes Michael Kassan on AI disruption a…
Michael Kassan isn’t called the “King of Cannes” for nothing. The founder and chief govt of strategic advisory firm 3C Ventures has been coming to Cannes Lions for 26 years – and remembers when the event was just an awards ceremony with a few events thrown by advert companies.
With Kassan’s help, the event has roared through the ages bringing creatives, entrepreneurs, media manufacturers, tech giants and celebrities to the French seaside city.
Kassan spoke to The Post about the evolution of Cannes Lions, the challenges dealing with the industry and how 3CV works with shoppers…
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