KFC unveils Open House modern restaurant design in…
KFC is rolling out a model overhaul that consists of an expanded menu and modernized branding and restaurant designs.
“The brand is set to open a new generation of spaces designed for hospitality, not just efficiency, with environments that feel more dynamic and adapt throughout the day to meet different occasions,” the fried chicken chain announced in a latest news release detailing the revamp.
“The first expressions of these newly designed spaces include an open-concept design in McKinney, Texas, reinterpreting the brand’s heritage with modern energy, expected to open late summer.”
The prototype eatery shall be called Open House, KFC President Catherine Tan-Gillespie told Restaurant Business.
It’ll be examined close to the Plano, Texas, headquarters of Yum! Brands, KFC’s mum or dad company, the publication reported.
“We’re taking the idea that we can do all the things with our system, but how do we jolt the system and jump forward a decade?” Tan-Gillespie said.
KFC is set to launch an open-concept restaurant in McKinney, Texas later this summer season. KFC
“What would the reinvention of KFC look like if the (founder) Colonel (Sanders) was here today? How do we take all of his legacy, his DNA, to a next-generation concept?”
Table service, a drive-thru and takeout shall be half of the Open House restaurant, Restaurant Business reported.
“It’s the idea of serving hot chicken in a warm and welcoming environment with a bold new restaurant design,” Tan-Gillespie said. “It’s the reinvention of product, promotion and place.”
The fried chicken chain is also increasing its menu as half of the model overhaul, introducing 20 new sauces. KFC
Along with the “next-gen restaurants,” KFC announced a number of menu additions.
The company is increasing its boneless menu gadgets and including “a lineup of 20-plus sauces ranging from modern takes on classic recipes to internationally inspired yet familiar flavors.”
Examples of new dipping-sauce flavors embody Chimichurri Ranch and Hot Honey Habanero.
KFC also plans to give Colonel Sanders a “subtle evolution” with a refreshed look itsflowingtothesoul – stock.adobe.com
“Kwench by KFC” is another initiative the company has launched in some nations (it hasn’t arrived in the US yet) that options Boba Refreshers, Krunch Shakes, Sparkling Lemonades and Iced Coffees.
In 2024, the company launched its first Saucy! by KFC, a idea restaurant targeted on chicken tenders and sauces, in Orlando, Florida.
The company has since expanded Saucy! to 10 Florida places and announced plans earlier this yr to carry the idea to Texas.
Along with the new eating places and menu gadgets, Colonel Sanders is getting a new look.
“The brand is evolving its most distinctive assets to feel more relevant, more expressive and more in tune with modern culture, while staying true to itself and grounded in the Colonel and its iconic ‘Finger Lickin’ Good’ ethos,” the company said.
The model’s recognizable bucket is “refreshed with new energy alongside a subtle evolution of the Colonel himself, ensuring the brand’s legacy remains front and center,” KFC said.
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