Amaal Mallik claims rival “paid PR” is attacking | Indian Movie News
A day after Yeh Awarapan, the title observe from Awarapan 2, was launched, composer Amaal Mallik alleged that the movie and its soundtrack have been being focused by a “paid PR” marketing campaign orchestrated by rival components in the movie industry.
Taking to social media on July 22, Amaal thanked listeners for the response to the track and urged audiences to give it time before forming an opinion. “Thank you for such a brilliant response to a melody that’s the closest to my heart. Every song needs time to breathe, be taken into the system and then reach and live in the heart of the audience,” he wrote.
Amaal Mallik alleges marketing campaign against Awarapan 2
In the same observe, the composer claimed that rival teams have been making an attempt to injury the movie’s prospects. “There is a huge paid PR being run by rival elements of the film industry that don’t want the film or soundtrack to do well,” he alleged.
Amaal added that such efforts wouldn’t have an effect on the viewers’s connection with the music. Addressing those he accused of operating the marketing campaign, he wrote, “Please save your funds for your next films, who knows what happens tomorrow. You may waste all your money to attack my song and my movie but if you don’t save some of it, you won’t be able to save your own films.”
Amaal Mallik addresses comparisons with the unique soundtrack
The composer also weighed in on the comparisons between Awarapan 2 and the music of the 2007 movie Awarapan, which has long loved cult standing among followers.
Explaining the background of the unique album, Amaal said the songs in the first movie have been variations of unbiased tracks by artists including Mustafa Zahid, Rafaqat Ali Khan and Annie, which have been recreated by Pritam for the movie. “So that ends the debate of it being an original album, it’s well adapted by Pritam and that’s the whole truth,” he wrote.
He also acknowledged the legacy of the unique artists, saying, “We can’t do what Mustafa Zahid did, and we don’t even wish to touch his legacy and spoil it.”
“Music is to be heard, felt and eventually accepted or rejected”
Amaal concluded his observe by urging listeners to consider the music on its own deserves fairly than evaluating it with the unique soundtrack: “Before you judge mine or any musician’s work, ek baar aankh bandh karke woh insaan ka gaana dil se suno.”
He additional added, “Music is to be heard, felt and eventually accepted or rejected, not judged. But public ko haq hai judge karne ka, unka opinion sar aankhon par.”
Thank you for such a good response to a melody that’s the closest to my coronary heart 🙏🏻♥️
Every track wants time to breathe, be taken into the system and then attain and live in the center of the viewers.
There is a large paid PR being run by rival components of the movie industry that…
— Amaal Mallik (@AmaalMallik) July 22, 2026
The composer’s assertion comes after ‘Yeh Awarapan,’ sung by Arijit Singh, generated dialogue online following its release, with many listeners drawing comparisons to the soundtrack of the 2007 cult basic.
Also Read: Has Arijit Singh returned to playback singing? Team clarifies after Yeh Awarapan release
Amaal Mallik claims rival “paid PR” is attacking | Watch Online Free
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