Major international ad agency moves to El Segundo | Real Estate news

Ad agency Innocean USA, which creates promoting for Hyundai and others, has agreed to transfer its U.S. headquarters to El Segundo in one of the biggest leases of the 12 months in the South Bay.

Seoul-based Innocean will rent 100,000 sq. ft in a former airplane manufacturing plant that has been transformed to places of work and now homes well-known companies such as L’Oréal cosmetics and Beyond, which makes plant protein meat substitutes.

Innocean USA is the U.S. arm of Innocean Worldwide, a global advertising and marketing and communications community based by Hyundai Motor Group that also serves non-automotive shoppers.

Innocean’s places of work have been in Huntington Beach since 2009 and the agency wants more space, Chief Executive Steve Jun said.

Nearly 600 of its workers are now unfold among a number of buildings. They might be under one roof at 888 Douglas St. close to Los Angeles International Airport by the summer season of 2027.

The building to be occupied by Innocean was accomplished in 1930 as a bus manufacturing plant for Pickwick Stage Co., a California operator that turned half of Greyhound Lines.

It was later used for making airplanes, including World War II dive bombers produced by Douglas Aircraft Co.

The former manufacturing plant has 50-foot ceilings with sawtooth skylights and an ethereal, industrial sensibility that makes it the sort of offbeat workplace surroundings long sought by firms in inventive fields and now also in style with mainstream companies.

Landlord Hackman Capital Partners acquired the property from Northrup Grumman practically a decade in the past and spent more than $100 million upgrading it.

The property, which is also close to the Los Angeles Times building, has attracted headquarters operations of a number of companies, said Mike Racine of Hackman Capital. It is also home to Cosm, an immersive technology and media company. Hermeus, a hypersonic plane company, will also relocate its headquarters there, Racine said.

Varda Space Industries, a microgravity-enabled life sciences company that processes supplies in orbit and returns them to Earth, also occupies places of work there.

Innocean will use its space as a manufacturing facility to make commercials and other content, President Leslie Barrett said. The roll-up doorways will enable automobiles to be pushed inside and a wall of high-resolution LED panels will project backgrounds in real-time 3-D environments.

“It looks like you’re shooting live,” Barrett said, “and really cuts down on costs and turnaround time.”

Amenities for workers will embody a cafe, library and music room as effectively and non-public areas such as moms’ rooms and prayer and meditation rooms, she said.

Another addition might be pets, which aren’t allowed in the current places of work, Barrett said. “We plan to be able to bring dogs to work.”