Knicks baseball hats top Chanel as most coveted…
Karl-Anthony Towns just dunked on Coco Chanel.
A new report from the fashion data platform Lyst discovered that the most popular accent in the world is at the moment a New York Knicks baseball cap from New Era, the Buffalo-based company that makes bestselling sport day merch.
The findings put the Knicks above hardcore luxurious labels including Chanel and Gucci, along with Kim Kardashian’s bombshell intimates model, Skims.
Lyst noticed searches for the standard New York Knicks baseball hat “rise a phenomenal 4,276%” since March, according to the London-based company, which analyzes the online purchasing habits of over 160 million consumers in the posh space.
Knicks ahead Karl-Anthony Towns, sporting one of fashion’s most coveted equipment — a Knicks emblem cap — holds up the trophy with his teammates after successful the NBA Cup at T-Mobile Arena on Tuesday, December 16, 2025. Charles Wenzelberg for The New York Post
A New York Knicks New Era NBA Champions Cap has topped Chanel in a fashionable luxurious purchasing index. NBA Store
It seemingly helps that Chanel’s most in-demand merchandise, according to the firm, is a pair of Y2K-style sun shades with tiny Double C logos on the edges, which price about $950 per pair. The hat is just $40, though it sells out so shortly that some online resellers are gouging consumers with a $400 markup.
The transfer comes as the Knicks bask in their first championship win since 1973, main to a revival of cool workforce merch from indie New York manufacturers like Batsheva and Irene Chung, along with a new sequence of New York Post hoodies and tops.
Chanel also loves New York. Here’s their December show in an deserted Bowery subway station. REUTERS
Caps aren’t the only Knicks gadgets breaking data data. According to Google Trends, demand for “Knicks tees” surged over 5000% since this time last yr. Searches for a “Knicks bag” are also up 800%, while searches for a “Chanel bag” shot up a more modest 90%.
But don’t shed any crocodile embossed leather-based tears for the très stylish French label just yet.
Although Chanel was edged out of Lyst’s “most popular item” bracket, the exclusive 116-year-old model scored Lyst’s “top brand” spot. Meanwhile, Chanel’s earnings jumped 16% from last yr, owing principally to jewellery and watches, along with a increase by new designer Matthieu Blazy, who started his tenure to rave reviews in 2025. Celebrity faces like film heartthrob Jacob Elordi and pop starlet Gracie Abrams also helped.
So are Chanel’s coveted new pumps as rad as The Post’s new Knicks OMG hat?
As unbiased journalists, we technically can’t let you know. But we’ll drop the hyperlink right here… , just in case.
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