Live Nation to transform San Diego’s historic…
A historic former Wonder Bread manufacturing facility in downtown San Diego is set to get a rocking second act, with Live Nation unveiling plans to transform the space into a sprawling 4,000 individual capability music venue.
The leisure behemoth just revealed bold plans to reimagine the previous building into a modern music venue, respiration new life into a century-old industrial landmark close to Petco Park.
Expected to open its doorways in 2028, the adaptive reuse project goals to plug a obtrusive gap in the San Diego live performance ecosystem by establishing a mid-sized venue to bridge that hole between small golf equipment and large arenas for “mid-size touring artists.”
Live Nation plans to convert the Wonder Bread building into a music venue. CBS
Live Nation reportedly shelled out $16.8 million for the property.
“We’ve been missing a venue of this size, and this project will help attract a broader range of touring artists, bring more shows to the region, and contribute to the continued growth and energy of downtown,” John Schalk, Vice President, San Diego Market at Live Nation said.
Instead of bulldozing the property and beginning from scratch, Live Nation plans to restore the Wonder Bread building’s previous brick facade, which has been buried beneath concrete. Live Nation’s in-house Blueprint Studio is working with structure firm Gensler on the makeover, which is able to pair the historic bones of the property with fashionable acoustics, sightlines, manufacturing gear and backstage add-ons.
The Wonder Bread building dates back to 1894. CBS
Live Nation is set to convert the Wonder Bread building into a music venue. CBS
Live Nation plans to restore the Wonder Bread building’s previous brick facade, which has been buried beneath concrete.
The building dates back to the late 1800’s and grew over the years into 4 interconnected constructions before turns into related with the Wonder Bread model.
Live Nation reportedly shelled out $16.8 million for the property. The building’s longtime homeowners said they backed the imaginative and prescient because it supplied a method to keep the previous landmark standing while giving it an completely new life.
Once the doorways swing open, the previous bread manufacturing facility gained’t just host concert events, but will also be a place for personal, company and group occasions. An analysis by Oxford Economics for the project estimates the venue might generate roughly $97 million in annual financial affect, have some 316,000 followers a yr and back 660 jobs. The project is also anticipated to deliver in $12.6 million in state a local tax income.
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