Americans are returning to theaters for more than…
Americans are flocking to the flicks again — and they’re back for more than just the flicks.
Theater operators across the US are reporting the spendiest summer season in years, as the nation rediscovered the basic joys of seeing the latest Hollywood fare in a packed home — raking in a whopping $4.61 billion in home ticket gross sales from May-August, said to be the best numbers since 2013, according to Rentrak.
But one chain experiences that even the streaming diehards who still refuse to depart their houses are discovering a manner to take part in the enjoyable — by ordering giant luggage of takeout popcorn.
In an effort to snag spots, many New York filmgoers went to a late evening/early morning exhibiting of “The Odyssey” in IMAX. Tamara Beckwith for NY Post
AMC, which has roughly 850 theaters nationwide, reported this week that food supply gross sales are up nearly 50 % yr over yr.
Partnerships with well-liked food supply providers like Doordash, Uber Eats and Grubhub have confirmed profitable for the chain — which said one of the top-selling concessions is none other than popcorn — particularly AMC’s Megabag offering, an outsized portion packaged for takeout with a facet of buttery topping, that usually sells on the apps for $24.99 before charges and suggestions.
Cassie Kennard, AMC’s supervisor of media relations, told Restaurant Business Online that while it’s “hard to beat” chowing down on recent popcorn and other film treats at the theater, “we also know people want to enjoy those same foods at home, whether it’s for a movie night in, a gathering, or simply because they’re craving it.”
Popcorn and sweet fanatics helped AMC to its highest reported income weekend ever in their 106-year historical past, at the tail end of July — led by the opening of “Spider Man: Brand New Day”, and helped along by the immense and ongoing recognition of “The Odyssey”.
AMC’s complete take between Jul. 29 and Aug. 2, from 10.2 million moviegoers worldwide, was $355M domestically and $927M globally.
Film lovers who would moderately eat their film snacks at home can do that with AMC’s complete supply choices. AMC Theatres
The company also said that as half of the patron spending spree, they had been in a position to best all personal information for food and beverage gross sales over any single weekend.
So far, AMC has earned $923.4 million in the culinary class — an 18 % year-over-year increase, per financial filings.
The nibble news comes as some returning movie-goers are going to excessive lengths to snag tickets to the movies they need to see most.
AMC Theatres lately reported a personal report for all-time food and beverage gross sales during a single weekend. Tamara Beckwith for NY Post
In August, The Post reported on the crowds of keen New Yorkers who had been staying up all evening to see “The Odyssey” at the AMC Lincoln Square, where round the clock IMAX 70mm showtimes over a string of successive weekends had been the most well liked ticket in city.
One hardcore film fan said that he’d seen people on TikTok “legitimately buying wheelchairs” — to secure accessible spots at sold-out showings.
““I low-key respect the commitment,” Joe Colón, 29, told The Post. “That is insane.”
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