Great Indian Ravi Festival: Swiggy Dineout puts | Indian Movie News
Swiggy Dineout has announced the latest version of its Great Indian Restaurant Festival (GIRF), giving the annual eating pageant a pop-culture twist this 12 months. The marketing campaign has been reimagined as the Great Indian Ravi Festival, with actor Ravi Kishan at the centre of the marketing campaign. The pageant is being held from September 14 to October 24, 2026, and will offer reductions of up to 50% across more than 57,000 eating places in over 84 cities in India. The collaborating retailers embody cafés, pubs, bars, luxurious eating institutions and household eating places.
As half of the presents, clients can also avail an extra 10% instantaneous low cost on HDFC Bank playing cards, along with 10% back as DineCash on bookings made through Dineout.
Why Swiggy Dineout Has Reworked GIRF
The new marketing campaign attracts from Ravi Kishan’s current reputation across social media, where his dialogues, expressions and mannerisms have been widely used and remixed by customers.
Instead of that includes Kishan merely as a model ambassador, Swiggy Dineout has constructed the marketing campaign around his screen persona and the web tradition surrounding him. The marketing campaign movie options the actor in a larger-than-life avatar and incorporates references to phrases that have just lately gained traction online, including “Jaldi the Late” and “Home from Work”.
The marketing campaign’s tagline, “Discount Followsss My Brothaaaar”, is also impressed by one of Kishan’s viral dialogues.
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A post shared by Ravi Kishan (@ravikishann)
Speaking about the marketing campaign, Dhruvish Thakkar, AVP Marketing and Revenue, Swiggy Dineout, said, “GIRF continues to be one of India’s largest dining movements, and every year our aim is to meet consumers where they already are. We have partnered with trending personalities and internet icons for GIRF over the last few years. This time, we have gone a step further by rechristening GIRF as Great Indian Ravi Festival.”
He added, “Ravi Kishan isn’t just having a moment right now, he is the moment and has been trending across social media for the past few weeks! This is the reason why instead of simply riding that wave, we decided to build this year’s entire festival around him. We hope that GIRF in its new avatar will appeal to a larger audience, as the discount really does follow the brothaa.”
Restaurants Participating In The Festival
The pageant is offered across more than 84 cities, including Delhi, Mumbai, Bengaluru, Hyderabad, Kolkata, Chennai, Goa, Jaipur, Indore, Coimbatore, Chandigarh, Lucknow and Udaipur.
Several restaurant chains and eating manufacturers are collaborating in the marketing campaign, including Good Flippin’ Burgers, Punjab Grill, YouMee, One 8 Commune, Mainland China, Paradise Biryani and Absolute Barbecues.
The Great Indian Ravi Festival will also be promoted through digital and social media platforms, creator-led content and in-app codecs on Swiggy Dineout, with Ravi Kishan that includes prominently across the marketing campaign.
Also Read: Swiggy Dineout launches ‘Order-in-Cinemas’ function, lets moviegoers get food delivered to their seats
Great Indian Ravi Festival: Swiggy Dineout puts | Watch Online Free
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