Apple CEO John Ternus seeks major overhaul of iPhone maker: report | Latest Tech News
Apple’s new chief government officer, John Ternus, is weighing a broad overhaul of the iPhone maker aimed at sharpening its engineering focus, introducing merchandise more often and creating a leaner group, Bloomberg News reported Tuesday.
The early concepts under consideration embrace shifting away from Apple’s conventional spring and fall product-release cycle and eliminating some middle-management roles to slim the hole between engineers and top executives, the report said, citing people acquainted with the matter.
Ternus, a 25-year Apple veteran and longtime {hardware} chief who oversaw a number of generations of the iPhone, succeeded Tim Cook this fall. Analysts said the management change underscored the central function of Apple’s {hardware} ecosystem in the company’s growth.
CEO John Ternus, a 25-year Apple veteran and longtime {hardware} chief who oversaw a number of generations of the iPhone, succeeded Tim Cook this fall. REUTERS
The report said cost-cutting efforts are already under manner, while Ternus is also wanting for new income streams and methods to extract more worth from current merchandise.
Apple didn’t immediately reply to a GWN request for remark.
Ternus has signaled internally that Apple wants to introduce merchandise more rapidly and grow to be more experimental to stay aggressive in the artificial intelligence period, Bloomberg News reported.
Apple sometimes holds major annual occasions in June and September, with its builders convention centered on software program and its fall launch event centered on new iPhones and other client devices.
Earlier this month, Apple entered the foldable smartphone market with its $1,999 Duo iPhone. ZUMAPRESS.com
Earlier this month, Apple entered the foldable smartphone market with its $1,999 Duo iPhone. Analysts have said Apple’s entry might help push foldable devices into the mainstream, mirroring its affect on smartwatches and wi-fi earbuds.
Apple’s {hardware} engineering division has begun cutting engineering program-management roles, Bloomberg News reported, including that the reductions affected a number of program managers, including roughly half a dozen administrators.
The company also made important cuts in groups working on the Siri digital assistant, the Vision Pro headset and AI-related software program engineering, some of which had been tied to worker efficiency, the report said.
Ternus has also explored how AI might pace up product development and automate duties at present carried out by workers, according to the report.
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