Urban One Enters Microseries Market With Thrillers…
Source: Radio One / Urban One
The world of leisure is growing to match the occasions, notably with digital streaming altering how we watch and get pleasure from our favourite exhibits. With the comfort of viewing straight from a telephone screen paired with the new pattern of clip sharing on social media, a new market in the industry developed with the rise of the microseries.
Urban One was intelligent enough to get in on the motion with the announcement of two unique vertical microseries created for cellular viewing to air on BOSSIP’s TikTok.
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Both Power & Influence (seen above) and Foul Play will each embody 20 episodes that average 90 seconds and are anticipated to lengthen across Urban One’s multiplatform media ecosystem following its TikTok premiere. Power & Influence kicks issues off starting October 19 with a company thriller plot pushed by AI deepfakes exposing hidden scandals at one of Atlanta’s most revered Black-owned promoting businesses. The solid consists of Ivory Shields (Nappily Ever After), Tanazia Madan (Queen Sugar), Jay Jones (Lovecraft Country), De’Tuan Williams (Fear Lake Lanier), Ashley Brittney Silva (Love & Marriage: DC), and Donny Carrington (Beyond the Gates). The sequence comes from the mixed creativity of author Dreux Dougall (Lovecraft Country fame, director Jamal Simmons from Married at First Sight) and government producer Ma’at Zachary.
Women’s basketball revenge thriller Foul Play is at present in manufacturing, bringing to life the directorial debut of former skilled girls’s basketball participant and assistant coach, Ty Young. The sequence facilities on a extremely expert navy veteran and sports activities mother who seeks retribution against the corrupt coach, referee, and participant who conspired to injure her star point-guard daughter during a high-stakes event. Tanya Hoffler-Moore (Tyler Perry’s House of Payne) will write and government produce, with co-direction and co-production from Leon Lozano (All American: Homecoming) and girls’s basketball gamers Ashley MacCalla and Sydney MacCalla.
“These microseries give brands an opportunity to connect authentically with our audiences through stories rooted in their culture and interests,” said Jeff Meza, Urban One’s EVP, Head of Branded Entertainment & Integrated Marketing.
He also added,
“Partners can become part of those stories from the outset, with opportunities that extend across Urban One platforms.” That plan will embody editorial help across iONE Digital properties like Hip-Hop Wired and MadameNoire, variations tailored for TV One, related TV and free ad-supported streaming channels, plus promotion across Radio One stations, REACH Media syndicated exhibits and the Urban One Podcast Network.
Get the popcorn prepared, and make sure to charge up your cellular devices!
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The post Urban One Enters Microseries Market With Thrillers ‘Power & Influence’ And ‘Foul Play’ appeared first on GWN.
