American Eagle breaks silence on Sydney Sweeney ad…
Some issues just can’t keep buttoned up.
American Eagle has responded to critics after the model’s new denim marketing campaign with Sydney Sweeney precipitated main controversy.
“‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans,” the company mentioned Friday in a assertion obtained by The Post. “Her jeans. Her story.”
Sydney Sweeney posing for American Eagle’s new denim ad marketing campaign. American Eagle
American Eagle shared this response on Friday after their new “Great Jeans” marketing campaign with Sydney Sweeney precipitated main controversy. Instagram/@americaneagle
“We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way,” the assertion continued. “Great jeans look good on everyone.”
Sweeney, 27, and American Eagle confronted backlash earlier this week after the blonde-haired, blue-eyed “White Lotus” starlet appeared in a new denim ad for the favored clothes and equipment retailer.
“I have great jeans… now you can too,” the “Euphoria” actress wrote on Instagram on July 23, alongside a video for the controversial marketing campaign.
Sydney Sweeney posing for American Eagle’s new “Great Jeans” ad marketing campaign. American Eagle
But the tagline, which was seemingly a pun on the phrase “genes,” had some social media customers evaluating the advertising and marketing transfer to “Nazi propaganda.”
“I thought it was gonna be, like, kinda bad, but wow,” one critic wrote on TikTok. “That’s gonna be in history books!”
“I will be the friend that’s too woke, but those Sydney Sweeney American Eagle ads are weird,” one other added. “Like, fascist weird. Like Nazi propaganda weird.”
An ad from American Eagle’s new “Great Jeans” marketing campaign that includes Sydney Sweeney. American Eagle
“Like, a blonde-haired, blue-eyed white woman is talking about her good genes. That is Nazi Propaganda,” a third particular person commented, while a fourth responded, “Saying that a blonde-haired, blue-eyed girl has ‘good genes’ is Nazi s–t.”
Singers Lizzo, 37, and Doja Cat, 29, also took to social media to ridicule Sweeney and American Eagle over the controversy.
“My jeans are black…” the “Truth Hurts” singer wrote alongside a digitally altered image displaying herself in the denim shirt and denims that Sweeney wore for the American Eagle picture shoot.
An ad from American Eagle’s controversial new ad marketing campaign with “Euphoria” star Sydney Sweeney. American Eagle
Doja Cat shared a TikTok video of herself repeating Sweeney’s American Eagle marketing campaign monologue with an exaggerated accent.
However, others got here to the “Anyone But You” star’s protection and agreed that American Eagle’s new denim marketing campaign was nothing past a intelligent play on phrases.
“I’m confused, why are people outraged by this?” one fan wrote on Instagram. “She looks stunning!”
Sydney Sweeney in American Eagle’s new denim “Great Jeans” marketing campaign. American Eagle
“You have absolutely nothing to apologize for,” another person commented, while a third wrote, “If you want to hate on this ad campaign, please go touch grass!”
Still, American Eagle appeared to distance itself from the “Nazi propaganda” backlash by sharing different adverts from the marketing campaign that didn’t characteristic Sweeney.
“Denim on denim on denim… on denim,” the company wrote alongside the new ad on July 27. “AE has great jeans.”
Sydney Sweeney carrying all denim and mendacity on the ground for American Eagle’s new “Great Jeans” ad marketing campaign. American Eagle
Plus, American Eagle’s stock rose more than 10% immediately after the new marketing campaign kicked off on July 23.
Sweeney herself has yet to reply to the backlash and controversy precipitated by her “Great Jeans” ad marketing campaign.
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