Amitabh Bachchan joins Policybazaar as brand | Indian Movie News
Actor Amitabh Bachchan has been appointed as the new brand ambassador for Policybazaar as the company launches a nationwide marketing campaign aimed at encouraging more Indians to invest in health and time period insurance coverage. The initiative, titled Parivaar Sabse Pehle, seeks to spotlight the significance of financial safety and well timed insurance coverage planning for households across the nation.
The marketing campaign aligns with the Insurance Regulatory and Development Authority of India’s (IRDAI) broader goal of rising insurance coverage penetration. It will likely be rolled out across tv, digital platforms, OTT companies and social media, reaching audiences in city, semi-urban and rural areas.
In the commercials, Bachchan performs the position of an aged member of the family who encourages his family members to prioritise health and time period insurance coverage before an sudden disaster strikes. The marketing campaign focuses on a common client behaviour of suspending insurance coverage choices until it’s too late, urging households to make financial security a precedence quite than an afterthought.
Policybazaar goals to make insurance coverage a family dialog
Speaking about the collaboration, Sarbvir Singh, Joint Group CEO of PB Fintech, said the company believes Bachchan’s credibility and affect can help increase awareness around insurance coverage among Indian households. “Mr Bachchan can help make insurance a conversation in every Indian household, encouraging millions more families to protect what matters most.”
The marketing campaign is a component of Policybazaar’s ongoing efforts to bridge India’s insurance coverage safety hole by encouraging people to perceive the worth of financial preparedness.
Campaign highlights the price of delaying insurance coverage choices
Sai Narayan, Chief Marketing Officer of Policybazaar, said the marketing campaign addresses the tendency of customers to postpone important financial choices. “The vision behind this campaign is simple: people procrastinate, and then postpone it. We wanted a voice that could gently interrupt that tiring habit.”
According to the company, the marketing campaign goals to inspire people to secure health and life coverage before unexpected circumstances come up, quite than ready until after a financial emergency.
Also Read: ‘Amitabh Bachchan personally called me at 3 AM to buy Rs 15 crore worth of land in Ayodhya,’ recollects Abhinandan Lodha
Amitabh Bachchan joins Policybazaar as brand | Watch Online Free
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