Apple beats out Samsung to become worlds top smartphone seller | Latest Tech News
Apple’s smartphone shipments in 2025 are anticipated to top Samsung’s for the first time in over a decade and become the world’s main seller of smartphones, according to a new report.
An analysis by Counterpoint Research discovered that global smartphone shipments will rise by 3.3% 12 months over 12 months in 2025, with a lot of the gain pushed by Apple.
Shipments of iPhones are anticipated to climb 10% 12 months over 12 months in 2025, in half because of growing demand for the iPhone 17 collection in key areas.
Counterpoint projected that Apple’s shipments will attain 19.4% in 2025, which might make Apple the world’s main smartphone producer for the first time since 2011.
Samsung’s shipments are anticipated to increase 4.6% 12 months over 12 months and attain a global share of 18.7%, slipping out of first place for the first time in over a decade.
“Beyond the highly positive market reception for the iPhone 17 series, the key driver behind the upgraded shipment outlook lies in the replacement cycle reaching its inflection point,” said senior analyst Yang Wang.
“Consumers who purchased smartphones during the COVID-19 boom are now entering their upgrade phase. Furthermore, 358 million second-hand iPhones were sold between 2023 and Q2 2025. These users are also likely to upgrade to a new iPhone in the coming years.”
Apple has beat out Samsung in global smartphone shipments for the first time since 2011. REUTERS
That base of client demand is predicted to help Apple retain its newly regained lead among smartphone producers through 2029, according to the analysis.
Samsung’s strategic transfer to the A collection is predicted to reinforce momentum in rising markets through its stronger specs and aggressive pricing, while, in mature markets, Samsung’s transfer to premium choices is predicted to help it defend market share, Counterpoint projected.
Chinese smartphone producers are anticipated to rely additional on abroad markets to fuel growth, while also transferring into higher-priced segments with premium options to enhance profitability.
Counterpoint said that diversification ought to enable the Chinese producers to strengthen their income, while their rankings in phrases of shipments are anticipated to maintain regular through 2029.
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