Arby’s brings iconic Sunset Boulevard sign to…
Arby’s introduced the meats — and a piece of the Sunset Strip — to the desert.
The fast-food chain made its debut at the Stagecoach Country Music Festival 2026 in Indio this weekend, setting up a Western-themed “meat-up spot” just behind the Mane Stage, according to the Orange County Register.
The pop-up is styled like a retro diner, full with a classic Arby’s sign formed like a 10-gallon hat — a piece of Southern California historical past that once stood exterior the iconic, now-closed Sunset Boulevard location.
The iconic sign got here from the now closed Sunset Boulevard location. Instagtram/arbys
The fast food chain set up a Western-themed “meat-up spot” just behind the Mane Stage. Getty Images for Stagecoach
The outdated sign was turned on as crowds had been leaving Ella Langley’s set around 7:30 p.m. Getty Images for Stagecoach
The Hollywood landmark was 86’d in 2024, but the sign has discovered new life in the desert, where it’s now surrounded by hay bales and doubling as a picture op for festivalgoers.
The sign flickered to life — principally — around 7:30 p.m. Friday as crowds poured out of the Mane Stage following Ella Langley’s set. Its neon message, “Arby’s Roast Beef Sandwich is delicious,” glowed in orange and pink, though the B in “Beef” appeared to be on the fritz.
Sunset Blvd. Arby’s marquee sign reads “FAREWELL HOLLYWOOD TY FOR 55 GREAT YEARS.” KTLA 5 News
Arby’s Sunset Blvd. sign with “The Baskets Family Welcomes TV Academy Members” on the marquee. Getty Images
The sign flickered to life — principally — around 7:30 p.m. Instagtram/arbys
Arby’s leaned totally into its “We have the meats” slogan, handing out free barbecued brisket and pulled pork sliders. Instagtram/arbys
Arby’s leaned into their impending arrival to the nation musical pageant on their social media channels.
Earlier in the day, Arby’s leaned totally into its “We have the meats” slogan, handing out free barbecued brisket and pulled pork sliders with fries. The giveaway proved so fashionable that provides ran out effectively before the neon sign lit up…
Earlier this week, Arby’s posted a sequence of cheeky billboard-style pictures forward of the pageant — including slogans like “Hold me like a sandwich, cowboy” and “All boots, no brisket? We can fix that” — alongside the caption, “Hauling these meats to @stagecoach.”
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