Banijay Asia to back Hindi adaptation of The | Indian Movie News
Banijay Asia, half of media and leisure powerhouse Banijay Entertainment, is set to produce the first worldwide adaptation of Talpa Studios’ daring actuality format, The Alliance. The Hindi-language model which is able to launch on Prime Video India as premium flagship content, exemplifies the “global to local” experience Banijay Asia is thought for.
Now in its third profitable 12 months in the Netherlands, The Alliance has confirmed itself as a extremely addictive actuality format, pushed by strategy, trust and always altering dynamics. The Indian adaptation guarantees a high-stakes social strategy enviornment, particularly reimagined for the Indian viewers. In this model, one must keep their pals close, but their enemies nearer, however, as alliances fracture and loyalties shift under stress, the competitors turns into a true check of character. In a cultural panorama where relationships are paramount, only one participant can in the end win the prize.
Deepak Dhar, Founder & Group CEO at Banijay Asia: “Banijay Asia has built longstanding, trusted relationships with streamers across India, and this commission reflects the confidence they place in our ability to deliver distinctive, highvalue content. Prime Video India has been an important partner in this project, and is the perfect home for a format of this scale and ambition.”
Sebastian van Barneveld, Director Global Distribution at Talpa Studios: “Proven in the Netherlands, dominating access prime time with the strongest scores seen in the past three a long time, this extremely versatile Talpa Studios format brings together all our core strengths into one highly effective show. Seeing The Alliance broaden into India is a proud milestone for us. With Banijay Asia, we couldn’t have requested for a stronger launch accomplice in this style.”
Mrinalini Jain, Group Chief Development Officer, Banijay Asia & Endemol Shine India: “At Banijay Asia, we constantly challenge ourselves to bring the region fresh, distinctive, culturally relevant and engaging entertainment, while continuing to push the envelope and shape the future of the entertainment landscape. We believe great content must travel and be celebrated, whilst being meaningfully localised to the cultures and audiences it serves. With our partners at Prime Video India who have always supported our vision, The Alliance reflects this ethos.”
In the Netherlands, The Alliance has turn out to be the best performing long working actuality collection on SBS6, persistently delivering strong scores and engagement. Beginning 2026, it achieved a report breaking 20.8% market share (key demo 25-59), considerably outperforming the channel average. The format also ranks as the primary title on streaming platform KIJK and continues to generate strong online engagement across social media platforms, underlining its broad and loyal fanbase.
Also Read: Prime Video’s It Starts Here event: Alia Bhatt reveals that she’ll launch 4 non-star youngsters in Don’t Be Shy; Karan Johar says, “I am so proud of you!”
Banijay Asia to back Hindi adaptation of The | Watch Online Free
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