boAt ropes in hip-hop rap icon KRSNA as its brand | Indian Movie News
boAt, India’s No.1 audio wearables brand, is proud to announce its partnership with acclaimed hip-hop rap artist KR$NA as its latest brand ambassador. Known for his highly effective lyrics, genuine type, and deep affect across India’s youth, KR$NA completely embodies boAt’s daring, trendsetting spirit and dedication to delivering premium audio and lifestyle experiences.
Celebrating individuality, fearless self-expression, and authenticity, boAt has always stayed at the forefront of connecting with the next era of shoppers. KR$NA’s meteoric rise in the Indian hip-hop scene, relentless hustle, and means to resonate with tens of millions of younger followers make him the perfect face to amplify boAt’s mission: empowering a era that thrives on originality, type, and cultural pleasure.
A true trailblazer in the music industry, KR$NA has redefined Indian hip-hop with streaming blockbusters like YKWIM (116M+ streams), I GUESS (61M+ streams), and Joota Japani (38M+ streams). His sharp lyricism and genuine storytelling in tracks such as Yours Truly, No Cap and Never Enough have reworked on a regular basis struggles and aspirations into anthems for today’s youth, making him the proper voice to signify boAt’s spirit of boldness and originality.
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On the partnership, KR$NA shared, “I’ve always liked to keep everything limited and let my music do the talking, just like boAt keeps it real by letting its products speak for themselves. As both of us draw strongly from culture, I believe this collaboration will vibe with every street and corner across India.”
Through this partnership, boAt will roll out a collection of progressive campaigns that rejoice the intersection of music, tradition, and technology. From exclusive content drops and interactive digital experiences to high-energy on-ground activations, KR$NA and boAt will come together to have interaction India’s trend-conscious youth in recent, thrilling, and significant methods.
“At boAt, we are committed to empowering the youth by offering premium products that celebrate their individuality and bold spirit. KR$NA’s journey in the hip-hop scene is a testament to resilience, creativity, and passion – qualities we deeply resonate with. We are proud to welcome him as our brand ambassador and look forward to co-creating experiences that go far beyond technology,” said a boAt spokesperson.
Once an underground motion, Indian hip-hop has emerged as a major cultural pressure, with the youth more and more figuring out with rap and road tradition as an genuine medium of self-expression. With KR$NA’s fan base of over 4.6 million month-to-month listeners and his fame as the true voice of Indian hip-hop, this collaboration reinforces boAt’s place as a culture-first, go-to brand for India’s youth.
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boAt ropes in hip-hop rap icon KRSNA as its brand | Watch Online Free
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