Cadbury Flake Girl from 80s ad looks unrecognisable now | UK News

Who remembers the Cadbury Flake ladies?

For those who may not know, “Cadbury Flake girl” is a time period that harks back to a collection of memorable TV adverts by British confectionery giant Cadbury, selling their Flake chocolate bar.

These advertisements gained fame in the 70s, 80s, and early 90s for their luxurious depiction of girls luxuriating in the pleasure of eating the chocolate, set against tranquil backdrops like bubble baths and flower-filled meadows.

The campaigns have been famend for their dreamy soft-focus pictures, soothing melodies, and an general theme of decadence. The catchy slogan that accompanied these commercials was “Only the crumbliest, flakiest chocolate, tastes like chocolate never tasted before”.

Janis Levy stands out as one of the most iconic faces from these adverts, holding the title of the longest-serving Flake lady.

The adverts have left an indelible mark on British tradition, with the image of the Flake lady turning into synonymous with sophistication and delight. Janis is probably best recognized for her amble through a sunflower discipline before climbing aboard a horse-drawn caravan, creating one of the quintessential advertisements of the Eighties.

At just 17 years previous, Janis turned a sensation from the advert, which propelled her into the limelight. She went on to combine with stars like Sylvester Stallone and Joan Collins in LA, securing additional performing alternatives.

Back in the heyday, chat show legend Des O’Connor dubbed Janis as the “most famous face on TV whose name you don’t know”, catapulting her into stardom. This endorsement led to her starring in an spectacular 50 more adverts – including advertisements from Fairy Liquid to Toblerone, and even Asda and TSB.

But, years on, Janis has swapped the glitz of celeb for entrepreneurial life, operating her own business, and she’s now unrecognisable from her Flake days, with beautiful vivid purple locks.

Janis, recognized for her luxuriant curls, is the inventive director of Hair Development, a company devoted to hair loss options. Her workforce earned a nomination for the SME National Business Awards in the Positive Impact class last 12 months.

Hairdressing runs through Janis’ veins – her father Stanley was equally passionate about the craft. Having honed his expertise in Paris, he established his salon in East London during the 70s, which Janis now oversees.

Janis loves her new vocation – seemingly unfazed by stepping away from the highlight. She shared: “I had the most wonderful time in LA, but I came home when I had my daughter. LA is fabulous – it’s exhilarating, but I wanted to come home – and that’s when I turned my back on the career.”

Discussing how she loves managing a salon, she continued: “It’s a very sensitive subject – you look after so many people. It makes a really big difference to how they look and how they feel.

“It’s a great transformation to see. It’s unimaginable to make people look and really feel better too. I’m very proud of what we do. It’s such an knowledgeable business.

“For many, many years I was based in front of the camera and being made to look glamorous. It’s a long way now from LA – from the make-up and going to the gym every day. You look after number one in LA. We are helping so many people.”