Cam Newton, Ashley Nicole Moss, T.I., Claressa…
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When BET announced its daring new collection 106 & Sports, it signaled both a revival and a reinvention. Drawing inspiration from the beloved 106 & Park franchise, the show reframes the acquainted countdown format through the lens of sports activities, tradition, fashion, and real speak. Rather than focusing completely on music videos, 106 & Sports spotlights the week’s top athletic moments, viral performs, locker room highlights, and trending storylines while weaving in commentary, athlete interviews, and cultural context. The result’s a hybrid speak show and countdown, tailor-made for viewers who see sports activities as inseparable from identification, model, and neighborhood.
The show’s origins hint back to BET’s want to develop past music and leisure coverage, repositioning itself as a cultural platform that bridges sport and lifestyle. The debut was formally unveiled during the twenty fifth anniversary celebration of 106 & Park at the BET Awards when Cam Newton and Ashley Nicole Moss stepped into the highlight as co-hosts. The manufacturing is a collaboration between BET Media Group and SpringHill (LeBron James and Maverick Carter’s studio), and is backed by an govt producer room that contains LeBron, Carter, Jamal Henderson, and BET’s management. Filmed in entrance of a live viewers in Atlanta, each episode guarantees an interactive vitality full with a resident DJ, rotating movie star friends, viewers debates, model breakdowns, and a climactic “Main Event” decide for the week’s top story.
Leading the show are Cam Newton, the exuberant former NFL MVP turned media persona, and Ashley Nicole Moss, a rising sports activities broadcaster and commentator. Newton is no stranger to mixing athletic insight with persona. He has leveraged his post-NFL profession into digital media, podcasting, and on-air commentary, bringing that expertise to BET’s cultural enviornment. Moss brings journalistic clout, having labored on CBS sports activities coverage and podcasting initiatives. In this space, she positions herself as a vibrant voice bridging media and athletic storytelling. Together, they purpose to spark debate, have a good time numerous views, and join with followers who demand more than box scores. As Cam has said, “It’s about the culture around the game…players, personality, and the fans.”
To have a good time the premiere, BET hosted an exclusive watch social gathering in Atlanta at Illuminarium, an immersive leisure space famend for its state-of-the-art cinematic projections and experiential ambiance. Guests walked into a sensory atmosphere where visuals and sound wrapped around the viewing expertise, making the debut really feel more like an event than a mere screening. The visitor record was star-studded, with attendees including Claressa Shields, T.I., Okay. Michelle, Toya Johnson, Reginae Carter, Okay Camp, Meghan James, and more. Bow Wow served as moderator to a fireplace dialog with Newton and Moss. Attendees mingled, sipped cocktails, sampled connoisseur bites, and loved swag baggage and immersive visuals tied to the show’s themes. In some corners, fashion-driven “locker room fits” had been celebrated, and followers had alternatives for shock interactions and photo-ops with hosts and friends. The vibe was electric, matching the vitality 106 & Sports hopes to convey to its weekly episodes.
The launch social gathering did more than have a good time a new collection; it marked a true cultural second. From the immersive setup to the movie star friends and fashionable decor, every element highlighted the deep connection between sports activities and tradition. The evening had a buzzing vibe that completely matched the show’s vitality. Below, try some pictures from the Atlanta watch social gathering.
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