Christian kids app TruPlay claims Google, TikTok blocked ads — call on Congress to act: Its devastating | Latest Tech News
A Christian gaming creator is urging Congress to study promoting insurance policies at Google and TikTok after the company says its ads have been repeatedly rejected despite being aimed at common audiences and family-friendly content.
The American Center for Law and Justice (ACLJ) said Wednesday it had despatched a letter to members of Congress on behalf of its consumer, TruPlay Games, calling for an investigation into how the 2 platforms implement their promoting guidelines.
According to the ACLJ, TruPlay has confronted dozens of advert rejections since 2023, including for ads that weren’t focused based on spiritual perception.
“This is repeated behavior in the dozens,” TruPlay CEO Brent Dusing told FOX Business.
“We would get rejections multiple times a week.”
TruPlay Games produces Bible-based video video games designed for kids and households, including titles such as “King David’s Battles” and “Chirp Song: Words of Praise.”
Dusing said the company’s mission is to offer households a faith-based various in kids’s leisure, centered on Christian values and biblical storytelling.
Dusing said TruPlay started promoting on Google in 2023 and on TikTok in January 2024. He said restrictions on Google started roughly a month after promoting began, while TikTok rejections escalated more sharply in 2025.
In its letter, the ACLJ said TruPlay’s ads have been rejected under Google’s coverage governing “religious belief in personalized advertising,” even though the ads have been directed to broad audiences such as dad and mom and cellular sport customers reasonably than customers chosen based on spiritual perception.
Christian gaming creator and TruPlay CEO Brent Dusing has urged Congress to study promoting insurance policies for Google and TikTok. FOX News
The ACLJ said TruPlay modified advert language a number of instances in an effort to comply with platform guidelines, including eradicating phrases such as “Christian” and “Bible,” but that ads continued to be rejected.
Examples cited by the group embrace ads initially labeled “Christian Games for Kids” and “Safe Bible Games for Kids,” which have been later revised but still flagged, according to TruPlay.
“Our ads were targeted to general audiences — families and parents — not to users based on religious belief,” Dusing said.
Dusing said the loss of access to Google and TikTok promoting had a “devastating” business affect.
Dusing famous that Google and TikTok characterize a substantial share of the digital promoting market for consumer-facing companies.
The company has confronted a number of advert rejections since 2023, as Dusing told FOX Business, “This is repeated behavior in the dozens.” Courtesy of TruPlay Games
“When you lose those platforms, you lose a massive ability to reach your potential audience,” he said.
He added that TruPlay has marketed efficiently on Meta platforms, including Facebook, Instagram and X without encountering related points.
TikTok took related enforcement motion, according to the ACLJ, completely suspending TruPlay’s promoting account after what the platform described as “repeated violations.”
In one occasion cited in the letter, the ACLJ said TikTok rejected an commercial that included the phrase “church.”
TruPlay claims its ads have been rejected on quite a few events despite selling family-friendly content. FOX News
In another case, the group said TikTok declined ads because preview photos in Apple’s App Store confirmed a cartoon depiction of Jesus.
In a assertion to FOX Business, the ACLJ said it has yet to hear back from Congress.
In a weblog post revealed Wednesday, ACLJ Senior Associate Counsel Nathan Moelker said the group is asking Congress to maintain hearings and review whether or not current promoting insurance policies that quantity to viewpoint discrimination against faith-based companies.
The ACLJ also pointed to broader considerations about how Big Tech applies content and promoting guidelines, citing a latest letter from FCC Chair Brendan Carr questioning Google’s removing of the Great American Family community from YouTube TV.
Dusing pointed to automated content-moderation systems as a central issue, telling FOX Business that “these decisions aren’t being made by a person on the phone, they’re being made by automated systems.”
In a assertion to FOX Business, a Google spokesperson said, “Ads containing religious content are allowed to run on our platforms. Our policies prohibit targeting people based on their sensitive information, including their religious affiliations, and these are applied consistently regardless of their beliefs.”
Google said TruPlay’s ads ran as just lately as November, including ads containing spiritual terminology.
TikTok didn’t immediately reply to requests for remark relating to the ACLJ’s claims or how their promoting insurance policies are enforced when it comes to spiritual content.
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