CONFIRMED! Ajay Devgn's NY Cinemas rebranded | Indian Movie News
Indian celebrity Ajay Devgn partnered with Vishwa Samudra Group to launch Devgn Cinex, the new identification of NY Cinemas, at the North Bombay Sarbojanin Durga Puja held at SNDT Women’s College in Juhu. Bollywood Hungama was the first to report the launch not too long ago. The rebranding event attracted members of town’s cultural and movie communities, marking a important second for cinema in India.
The ceremony began with Durga Puja celebrations and continued with the disclosing of the Devgn Cinex brand amid cheers, music, and lights. The rebrand displays the partnership between Vishwa Samudra and NY Cinemas, aiming to improve the movie-going expertise with upgraded theatres, trendy technology, and nationwide growth.
Speaking at the launch, Ajay Devgn said, “Durga Puja is a celebration of tradition, togetherness and shared joy. In many ways, cinema does the same, it brings people closer through stories. And what better day than today to announce the next chapter for our cinemas. With Devgn CineX, our vision is to bring this magic to audiences across India with state-of-the-art formats that allow every emotion and every moment of a film to be experienced at its fullest.”
Shivdutt Das, Group Managing Director of Vishwa Samudra, added, “Devgn Cinex is more than a new name; it is a vision to transform cinema halls into spaces of innovation, comfort, and culture. We are committed to scaling this brand across India.”
With its debut, Devgn Cinex announced plans to introduce premium codecs, while also leveraging trendy digital applied sciences, including AI, app and web platforms, buyer engagement instruments, and rewards packages to create seamless experiences for moviegoers. The company also outlined its strategic focus on increasing across metros, tier-1 cities, and notably strengthening its footprint in South India in the approaching years.
Mr. Satish Kottakota, Chief Executive Officer, NY Cinemas, added, “Devgn Cinex is ready to expand its footprint with new screens planned across the country. Our immediate focus will be metros and tier-1 cities, particularly in South India, where the appetite for cinema is unmatched. This is just the start of a growth story we are excited to share with audiences nationwide.”
The launch, held during the North Bombay Durga Puja a cultural gathering spot for Mumbai’s artistic neighborhood since 1948 added a sense of heritage and significance to the event. The ceremony was attended by actress Kajol, Ajay Devgn’s spouse, and Mrs. Sonam Shivdutt as particular company.
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CONFIRMED! Ajay Devgn's NY Cinemas rebranded | Watch Online Free
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