Crocs India taps Rakesh Bedi for new digital | Indian Movie News
Crocs India has rolled out a new digital marketing campaign that includes veteran actor Rakesh Bedi, focusing on humor-led storytelling rooted in on a regular basis interactions. The marketing campaign movie builds around a simple social gesture that steadily escalates into a sequence of exaggerated and surprising conditions.
The narrative follows a chain response triggered by a handshake, which finally leads to a quirky twist referred to as the “Crocshake.” The concept aligns with the model’s broader messaging around self-expression and consolation, while utilizing a gentle, character-driven method.
Commenting on the marketing campaign, Manoj Juneja, Country Manager at Crocs India, said, “At Crocs, we’ve always believed in staying culturally relevant and connecting with our audiences through moments that feel real and relatable. This campaign with Rakesh Bedi is a perfect example of how we blend humor, nostalgia, and contemporary trends to create content that not only entertains but also sparks conversations.”
Bedi, who has seen renewed visibility in current initiatives, spoke about his expertise working on the movie. “What I loved about this campaign was how naturally the humor came through. It takes a simple, everyday situation and turns it into something completely unexpected. The idea is fun, the energy on set was great,” he said. He added that the marketing campaign’s tone makes it accessible. “It’s always exciting to be part of something that audiences can instantly connect with and enjoy.”
The marketing campaign continues Crocs India’s focus on digital-first content, aiming to interact audiences through acquainted situations fairly than high-concept storytelling.
Also Read: Sachin Tendulkar praises Rakesh Bedi in viral anecdote; actor’s witty comeback steals the show
Crocs India taps Rakesh Bedi for new digital | Watch Online Free
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