Ektaa R Kapoor slams Zee TV ahead of introducing | Indian Movie News
Recent stories suggesting that Zee TV is gearing up to launch a new show titled Pavitra Rishta have sparked controversy, with producer Ektaa R Kapoor brazenly expressing her displeasure over the use of the enduring identify. While the unique Pavitra Rishta stays deeply related with Ankita Lokhande and the late Sushant Singh Rajput, who performed Archana and Manav Deshmukh respectively, industry buzz signifies that the upcoming show will probably be a utterly new story and not related to the 2009 tv basic.
Ektaa R Kapoor, who produced the unique sequence under her banner Balaji Telefilms, took to social media to call out the makers for reusing the title. In a strongly worded post, she wrote, “When u can’t create an IP u feed on an established one of another creator!” She went on to additional criticise the transfer, including, “Terrible ethics or intellectual bankruptcy!!! Or both!!! Nothing Pavitra about it!!!”
The post shortly caught consideration online. The producer revealed that she seen this as an attempt to capitalise on the legacy of a beloved show. Pavitra Rishta, initially aired in 2009, went on to change into one of Indian tv’s most iconic dramas.
According to stories, the new – upcoming Zee TV show is predicted to star Abrar Qazi, identified for his work in Yeh Hai Chahatein, and Priyanshi Yadav, who performed the feminine lead in reveals like Pandya Store and Doree. The show is said to be helmed by Siddharttha Vankara and is reportedly a love story that includes an ensemble solid that contains Pallavi Pradhan and Roopa Divetia.
Further speaking about the new Pavitra Rishta, it’s slated to premiere on tv in February. Meanwhile, the backlash surrounding the title has already stirred debate within industry circles and among audiences, many of whom continue to affiliate the identify solely with Ektaa R Kapoor’s unique creation.
However, while the makers of the new show have yet to issue an official assertion addressing Ektaa Kapoor’s objections, the controversy has reignited discussions around mental property, originality and the ethics of reusing established titles in Indian tv.
Also Read: Harshvardhan Rane to lead Ektaa R. Kapoor’s Shootout in Dubai: Report
Ektaa R Kapoor slams Zee TV ahead of introducing | Watch Online Free
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