Eli Manning, Kings Hawaiian unveil Super Bowl…
It’s sports activities swag even noobs can use.
Super Bowl is the most celebrated soccer sport of the 12 months — but for some viewers, the Big Game is just background noise to the main event: the snacks.
Food and sports activities go hand-in-hand, and quite than sporting merch for a particular group, two-time Super Bowl MVP Eli Manning is encouraging followers who don’t actually care about sports activities to put on it on their sleeves.
Eli Manning and King’s Hawaiian are encouraging so-called “Soft Fans” to have a good time their lack of curiosity in soccer. King’s Hawaiian
The 45-year-old former NFL quarterback teamed up with King’s Hawaiian, a beloved snacking staple on sport day, to drop a line of limited-edition Super Bowl swag for so-called “soft fans,” who are only there for the profitable eats.
“Fans love King’s Hawaiian sliders for the taste and tradition,” Eli Manning said in a assertion. “Soft fans show that love in a lot of creative ways, because being ‘here for the food’ is a winning strategy – and King’s Hawaiian is here to support that.”
The Soft Fans assortment is designed for these so-called “Soft Fans” who show up mainly for the food.
The limited-edition, ultra-soft soccer merch line consists of a crewneck, long sleeve, hat and socks, and each consists of enjoyable slogans that don’t have anything to do with soccer, like “Here For The Food,” “Run the Ball, Pass the Sliders,” and “Defense Wins Games. Sliders Win Hearts.”
And for those followers who actually have no concept what’s going on sports-wise, some of the merch comes with a “cheat sheet” on the sleeve.
The Soft Fans assortment is designed for the people who show up to Super Bowl events mainly for the food. King’s Hawaiian
The cheat sheet consists of phrases that “always work,” such as “Gotta win the line of scrimmage,” “We need a stop here,” “Throw it deep,” and “Get back to basics and run the ball.”
“Football has always been about bringing people together, and that includes every kind of fan,” said Raouf Moussa, CMO of King’s Hawaiian. “As a brand that’s been part of football food traditions for generations, we wanted to spotlight the fans who show up for the joy, the togetherness, and the food.”
“The Soft Fans Collection celebrates the softer side of the game in a way only King’s Hawaiian could and partnering with Eli — someone who truly understands both the game and the culture around it – felt like the perfect way to bring it to life.”
Some merch comes with a “cheat sheet” on the sleeve for those who don’t know what to say while watching soccer. King’s Hawaiian
Many of these comfortable followers on social media have been thrilled to see merch that displays their personal favourite group: food.
“LOVEE the ‘here for the food’ sweater!!” one exclaimed.
“This might be my next fave merch,” another said.
“Basically, my official tagline,” somebody shared.
“How did you know exactly what i needed on a hat,” a person added.
“I know what I’m wearing for the big game!” another shared.
The Soft Fans Collection is on the market nationwide for a restricted time — and the King’s Hawaiian web site has some enjoyable gameday snack recipes for Super Bowl Soft Fans to deliver to the get together.
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