Former X CEO Linda Yaccarino lands new gig at digital health firm focused on weight loss drugs | Latest Tech News
Former X CEO Linda Yaccarino landed a new gig to head a digital health startup on Tuesday – just weeks after she abruptly stepped down from the helm of Elon Musk’s social media web site.
Yaccarino, 61, will take over as CEO of Miami-based eMed Population Health, which gives assist and assets for sufferers on Ozempic and other well-liked GLP-1 drugs used to deal with weight problems and diabetes, the company announced.
EMed cited the promoting veteran’s “undeniable ability to negotiate new partnerships” as a key issue as it appears to be like to secure more offers with employers and authorities businesses.
Linda Yaccarino is the new CEO of eMed. AFP via Getty Images
“The healthcare industry has been disrupted by technology, but not yet completely transformed by it,” Yaccarino said in a assertion.
“There is an opportunity to combine technology, lifestyle, and data in a new powerful way through the digital channels that impact consumers directly in ways that have never been done before,” she added.
Yaccarino resigned from X last month after two chaotic years working alongside Musk, who confronted intense scrutiny over his work with President Trump’s Department of Government Efficiency.
Her exit was announced just sooner or later after a glitch precipitated X’s Grok chatbot to spew antisemitic views, including referred to itself as “MechaHitler.”
Linda Yaccarino stepped down as CEO of X last month. AP
However, a source close to the state of affairs told The Post at the time that Yaccarino’s departure was already in the works and was unrelated to that incident.
“She got advertisers back and made it profitable again,” the source said. “(She) felt it was time to move on.”
Linda Yaccarino was a former advert govt at NBCUniversal. REUTERS
The former NBCUniversial promoting govt joined X in 2023, shortly after Musk purchased the positioning previously recognized as Twitter, and was tasked with mending fences with major company advertisers stemming from the mogul’s overhaul of the platform.
Under Yaccarino’s management, X filed a federal antitrust lawsuit concentrating on the World Federation of Advertisers and a shadowy advert cabal recognized as the “Global Alliance for Responsible Media initiative,” or GARM, as half of a broader push for holding “brand safety” companies accountable for alleged censorship.
She will now take her skills to eMed, which was based in 2020. The Miami-based company touts a vary of companies on its web site, including “at-home diagnostics, proctor-led screenings, physician-guided prescribing,” according to a press release.
It also claims it may well help scale back the fee of a weight-loss program by up to 50% for sufferers.
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