Google AI tools depressing traffic to news websites:…
Google’s AI Overviews function has led to a vital increase in the frequency of “zero clicks” to search queries — drastically lowering traffic to news web sites, according to a new report.
Since the Big Tech giant rolled out its artificial intelligence device in May 2024, the share of web searches associated to news that finish without a click on to a news website jumped to 69% in May 2025 from 56% for the identical month final 12 months, according to the newest figures from digital intelligence firm RelatedWeb.
The lower in “click-through rates” has resulted in total…
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