Kartik Aaryan joins Thomas Cook India as face of | Indian Movie News
Young India’s millennials and Gen Z are highly effective drivers in India’s outbound journey growth story. Industry insights counsel that Indian millennials place a high precedence on journey of their spending habits. In a targeted initiative to leverage this high-growth section, Thomas Cook (India) Limited, India’s main omnichannel international exchange companies supplier, has appointed Bollywood’s youth icon Kartik Aaryan as its model ambassador.
Kartik Aaryan is understood for his charismatic persona and powerful reference to India’s youth. His important fan base, aspirational image but reliability, particularly amongst millennials and Gen Z, makes him a key influencer. He embodies the spirit of India’s new-age traveller, making him an preferrred option to symbolize the revolutionary and agile India ka Forex Specialist – Thomas Cook.
The partnership commences with a marketing campaign for Thomas Cook’s lately launched Borderless Travel Card – a game-changing, multi-currency product designed to supply travellers with a seamless, secure, and easy expertise at each stage of their journey – wherever on this planet.
The movie that includes Kartik, whereas indicating the quite a few forex-related challenges confronted by India’s travellers, highlights Thomas Cook’s Borderless Travel Card as an preferrred resolution. This is offered in a enjoyable and relatable dialog between two buddies planning their upcoming vacation. While the good friend struggles with managing a number of credit and debit playing cards, lounge entry playing cards, worldwide SIM playing cards, and currency, Kartik proudly flaunts his Thomas Cook multicurrency Borderless Travel Card as his one-stop-solution that addresses important challenges whereas on an worldwide journey.
The marketing campaign shall be amplified throughout a number of platforms, together with digital, CTV (related TV), and social media, guaranteeing high attain and engagement.
Deepesh Varma, Executive Vice President – Foreign Exchange, Thomas Cook (India) Limited stated, “We are truly bullish on our prepaid card business and building on the success of our portfolio that includes Study Buddy (for students) and EnterpriseFX (for business travellers), we have just launched our multicurrency Borderless Travel Card for India’s rapidly growing leisure segment. Our data/research reflects significant opportunity from Young India, and we are already witnessing an encouraging uptick in demand from the segment. We have hence strategically tied up with Kartik Aaryan, Bollywood’s young icon, as we believe he is the perfect fit to inspire and address this powerful young segment. We are very excited to launch a fun and engaging campaign with Kartik as the protagonist to showcase the multiple benefits of our Borderless Travel Card and inspire strong growth from Young India.
Bollywood star Kartik Aaryan said, “I am excited to work with Thomas Cook India – a brand that is synonymous with not just pioneering travel but also innovative and youthful agility, and the Borderless Travel Card represents this and more. As an avid traveller, I have also gone through some of the struggles of buying and using forex while holidaying abroad. This card is a game-changer for India’s travel-hungry youth, and I personally endorse this card as a smart, seamless, secure, and highly convenient solution for Indian travellers. The card offers unique benefits of multi-currency support, worldwide acceptance and exclusive travel benefits. The bright youth of India are surely going to opt for this multifunctional card on their next international trip.”
Also Read: Kartik Aaryan, Karan Johar and Mahaveer Jain unite for a big-budget comedy trilogy: Report
Kartik Aaryan joins Thomas Cook India as face of | Watch Online Free
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