Katrina Kaif’s Kay Beauty makes record breaking UK | Indian Movie News
Kay Beauty’s worldwide foray noticed an overwhelming response in the UK across a number of SKUs, with the model rating #1 organically in Space NK Online Search Terms.
Kay Beauty, co-founded by actor Katrina Kaif in partnership with Nykaa, has made its UK debut on third September. The model is now out there solely at Space NK shops and online at spacenk.com.
Since its launch, the response to Kay Beauty has been strong. Within a few days, “Kay Beauty” turned the most-searched time period and “Kay” the fourth most-searched time period on the Space NK web site, reflecting the curiosity in the model’s UK entry.
Early gross sales efficiency has surpassed expectations, with Kay Beauty already outperforming its projected forecasts by double digits. The model is also profitable with clients at the basket stage, with an average of 3.4 models per buy.
The lip class has been a spotlight, with the Hydra Creme Lipstick changing into the best-selling product and rating tenth general. Out of its 16 shades, 11 have obtained strong demand. Other common merchandise embody the Kajal Eyeliner Duo, Matte Liquid Lipstick, Hydrating Foundation, Matte Drama Bullet Lipstick, and EyeKanvas Discover Eyeshadow Palettes.
Founded in 2019 by Katrina Kaif and Nykaa, Kay Beauty was created to encourage self-expression and confidence through magnificence. Built on the ideas of efficiency, care, and inclusivity, the model has expanded from India to the GCC and now to the UK. With Nykaa’s experience and attain, Kay Beauty continues to carry its philosophy of inclusivity and fashionable Indian magnificence to a global viewers.
“Kay Beauty has always been about celebrating the transformative power of makeup – encouraging self-expression and empowering people to feel confident in their own unique identity,” said Katrina Kaif, Co-Founder of Kay Beauty. “To now see that philosophy resonate in the UK with such an overwhelming response has been incredibly special. The way consumers have connected with our skin-loving, high-performance formulas at Space NK, across several categories, is a true reflection of what we set out to achieve: performance, care, and inclusivity.”
“Launching with Space NK has been a milestone moment. It’s an iconic beauty destination, and for Kay Beauty to be the first India-founded brand on their shelves makes this success even more meaningful. With the UK’s vibrant South Asian community and strong beauty culture, this launch feels like a celebration of heritage meeting modern innovation. We’re excited to continue championing our philosophy of #ItsKayToBeYou and #MakeupThatKares with a global community that shares our values.”
Adwaita Nayar, Co-Founder of Nykaa, ED & CEO, Nykaa Fashion, and Head of Owned Brands said, “The launch of Kay Beauty in the UK is more than just a brand milestone. It marks the beginning of a new chapter for Indian consumer brands with global ambitions. Nykaa has been a pioneer in India’s beauty retail revolution, serving over 45 million consumers by understanding their needs and aspirations. Kay Beauty, one of our most-loved owned brands, stands as a clear example of our vision- to build high-performance Indian brands that confidently compete on the global stage. The overwhelming response at Space NK, with Kay Beauty already trending across categories and topping organic search on their platform, makes this achievement even more meaningful.”
Adwaita added, “At Nykaa, we have always believed that Indian beauty brands deserve global recognition, not only because of our rich heritage but because of the quality, innovation, and intent they embody. Kay Beauty’s entry into the UK market is a proud moment for us. It represents a modern Indian voice in global beauty, one that is inclusive, confident, and here to make a lasting impact.”
“The performance of Kay Beauty at launch demonstrates the community the brand already has in the UK and we are delighted to introduce the brand to a wider audience too. The launch has exceeded expectations and we are really looking forward to working closely with the brand to further this” Jini Sanassy, Head of PR for Space NK.
With Kay Beauty’s UK launch, Nykaa introduces one of India’s main magnificence manufacturers to an worldwide viewers, highlighting its goal to take Indian magnificence to the global stage. Kay Beauty is now out there at choose Space NK shops in the UK and online at spacenk.com.
Also Read : Katrina Kaif owned Kay Beauty turns into first Indian model to launch at UK’s Space NK
Katrina Kaif’s Kay Beauty makes record breaking UK | Watch Online Free
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