Kendrick Lamars Super Bowl payment and is Not Like Us | UK News

Kendrick Lamar will comply with within the footsteps of the best musicians within the industry, together with Michael Jackson, Prince, and Beyonce. The 22-time Grammy Award winner will grace the sector tonight (February 9) at Caesars Superdome in New Orleans because the Chiefs look to attain a historic three-peat in opposition to the Philadelphia Eagles.

It is not his first Super Bowl look, having carried out alongside Dr Dre, Snoop Dogg, 50 Cent, Mary J Blige and Eminem in 2022.

With a profitable profession spanning almost 20 years, a numerous property portfolio and model endorsements, the Compton-born rapper has a substantial web value.

According to Celebrity Net Worth, the 37-year-old’s web value is estimated to be $140 million (£112 million) as of 2025.

The rapper has earned more than $250 million (£201 million) all through his profession, with important earnings coming from music gross sales, streaming royalties, touring, endorsements, and real estate investments.

How a lot is Kendrick Lamar being paid to carry out on the Super Bowl?

Despite the platform’s world publicity, Super Bowl halftime show performers don’t obtain a direct payment from the National Football League (NFL).

Instead, artists depend on publicity to spice up music gross sales, streaming numbers, and future touring income.

The NFL has beforehand mentioned that it doesn’t pay the artists for his or her performances however does help to cowl bills and manufacturing prices.

They help pay for the set, particular results and any extras in the case of the efficiency manufacturing.

In 2020, Shakira and Jennifer Lopez’s efficiency is mentioned to have value round $13million, whereas in 2021, the Weeknd’s value was very related.

When the NFL introduced Kendrick Lamar because the Super Bowl halftime performer, his music’s streams shot up 435 per cent within the hour after the announcement.

Will Kendrick Lamar carry out Not Like Us?

Kendrick Lamar and Drake have traded diss tracks during their epic feud, which got here to a head in the summertime of 2024.

Now, simply days after profitable 5 Grammys for his Drake diss monitor “Not Like Us,” together with the coveted Record of the Year and Song of the Year trophies, questions stay if the LA rapper will carry out the track the place he made damning accusations in opposition to Drake.

Drake is on the centre of an explosive defamation swimsuit between and Universal Music Group, the label home to each artists. Drake claims UMG promoted a track that spreads false allegations about him; the label group says it merely supported the inventive expression of a Pulitzer-winning artist on its roster.

With more than 80,000 people in attendance on the Superdome in New Orleans on Sunday and probably over 100 million people watching at home, followers are wanting to see if the hit track shall be carried out.

According to studies, it might be arduous for Okay-Dot to carry out his smash hit amid claims of defamation. However, legal specialists insist the risk is low.

Criminal defence lawyer Ken White instructed The Los Angeles Times, “I’m a defence lawyer, so, of course, I’m going to say, ‘Guys, don’t do this. It’s just going to give me a headache.’

“I’m sure each normal counsel with the community or the NFL is saying, ‘No, for the love of God, do not do it.’ But the halftime show has all the time been keen to showcase stuff that is considerably edgy. So I do not actually know how they will play it, but when I had been an in-house counsel, I’d be telling them to not do it.”

Super Bowl LIX will happen tonight.

Kick-off is scheduled for 11:30pm UK time, with the halftime show anticipated at round 1am.