Max Mara’s innovative jacket system unboxes new…
A very good puffer coat is like a good piece of armor: dependable, resilient, resistant to sudden shocks and assaults (of rain, snow, sleet, wind and other weather-related terrors).
But the best puffer is straightforward, wealthy and impossibly elegant, too.
Or possibly we should always say the best puffers, plural.
Max Mara The Cube reversible down jacket, $1,860. Courtesy of Max Mara
That’s because Max Mara — the storied coat maker behind the outsized, double-breasted and iconic 101801 model and the lovable Teddy Bear Icon coat that Taylor Swift wore to her look on “The Late Show with Stephen Colbert” this week — makes a few dozen variations of these winter wonders.
They’re half of the model’s The Cube assortment: an built-in system of outerwear and equipment centered around the proper padded jacket.
Max Mara launched The Cube in 2008 as a means to showcase its latest materials and design innovations. Many of its items are reversible, customizable and optimum for layering with one another. (An iridescent bronze quilted coat — stuffed with Siberian goose feathers and cinched at the waist with a belt — seems to be significantly stylish under the company’s wool toppers.)
Max Mara The Cube quilted jacket with Cameluxe padding, $1,240. Courtesy of Max Mara
The assortment now consists of quietly luxurious camel bombers in “water-repellent taffeta,” a cropped black nylon swing jacket with ladylike bracelet sleeves and iridescent vests with removable hoods. There’s even a skinny nylon zip-up cardi with white trimming that seems to be like a rain-resistant Jackie O jacket.
Each piece of outerwear is modular, packable and comes in its own self-contained box.
A few years in the past, Max Mara started pumping up some of its Cube objects with a sustainable materials called Cameluxe.
Max Mara The Cube reversible down jacket, $2,030. Courtesy of Max Mara
For more than seven a long time, the company has used wool with fibers made from camel hair — obtained by the natural combing of these majestic creatures. In an effort to scale back waste, it started gathering the material left over after cutting its famed coats. These items are then processed into delicate fibers and blended with recycled polyester. The end result’s Cameluxe, and it’s not only eco-friendly but “highly insulating.”
Now that’s scorching.
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