#MelaninMagicMaker: Media Maven Eboyné M. Jackson…
For Black Women’s History Month, BOSSIP is spotlighting #MelaninMagicMakers who are leaving indelible marks in leisure, entrepreneurship, and training, and a sure media maven with a divine affect is a good match.
Source: Cameron Perry / Cameron Perry
Eboyné M. Jackson is the PR powerhouse behind Divine Influence PR, a boutique company devoted to elevating expertise and reworking shoppers into industry thought leaders. As Founder and CEO of the model born in 2011, Eboyné’s fastidiously crafted impactful campaigns secured major media placements and constructed a fame for results-driven storytelling for her spectacular clientele that contains Ari Fletcher, Ebony Austin, and GRAMMY-nominated powerhouse, Spice.
More than a publicist, she’s also a skilled pivoter who can attain audiences across fashion, magnificence, and manufacturing with her manufacturers Luxe on seventh and On Luxe Beauty.
As we continue highlighting sistas slaying in their respective fields this April, take a look at how this storytelling strategist is shaping narratives, building manufacturers, and increasing her divine affect across platforms.
–Dani Canada
You’ve constructed Divine Influence PR from the ground up. Tell us about how you bought began.
I began Divine Influence PR with a imaginative and prescient and a lot of religion. I knew I needed to create a space where storytelling, strategy, and affect intersected, but I didn’t have a roadmap. I just have a ardour for serving to my shoppers shine. It took a lot of late nights, risk-taking, and trusting God’s timing to flip that imaginative and prescient into a actuality. Every win and every problem has been half of building one thing greater than myself.
Source: Rari Filmz / Rari Filmz
Tell us about some of your shoppers and how you select who you’re going to symbolize.
I work with Grammy-nominated artist Spice who’s the Queen of Dancehall, Sukihana, the Queen of AI, Alicia Lyttle, and so many more. I pray and ask God to lead and information me on which shoppers to symbolize. I look for shoppers who usually are not just proficient but who have a message, a mission, and a story value sharing. From artists and influencers to entrepreneurs and manufacturers, I look for people who are genuine and intentional. I need to amplify voices that are making a real affect, whether or not that’s through their religion, tradition, creativity, or neighborhood.
After practically twenty years in PR, what’s one false impression people still have about what publicists truly do?
People suppose PR is just about getting your identify in the headlines, but it’s so a lot more than that. It’s strategy, relationship-building, storytelling, and defending your shopper’s model at every flip. Quite a bit of the work people don’t see; praying, planning, pitching, the late-night problem-solving, is what actually makes it all occur.
Your journey into PR began with a leap of religion. How has your relationship with God guided your business selections over the years?
Everything I do in business begins with prayer and in search of God’s steering. My relationship with Him has been the compass in every resolution, from who I take on as shoppers to how I scale my companies. There have been moments where the trail didn’t make sense logically, but I had religion, and God always confirmed me the way in which ahead.
Tell us about ON LUXE BEAUTY and Luxe on seventh and how you pivoted into these entrepreneurial endeavors.
ON LUXE BEAUTY and Luxe on seventh are extensions of my ardour for elevating experiences, whether or not that’s magnificence or lifestyle. I noticed gaps in the market for high-quality, luxurious merchandise that empower ladies to really feel assured, and I knew I may carry my PR experience into creating manufacturers that resonate. The pivot was natural because it aligned with my imaginative and prescient of serving to ladies really feel seen, celebrated, and luxe.
As we continue celebrating Black Women’s History Month, which Black ladies have had the best affect on your journey?
I’ve been impressed by ladies like CeCe Winans, my pastors, my grandmother, and my mom; ladies who constructed empires with anointing, grace, resilience, and authenticity. But I’m equally impressed by the on a regular basis ladies in my life; mentors, pals, and colleagues who have poured into me and jogged my memory that success is just not just about what you obtain, but who you carry up along the way in which.
What do you like most about being a Black lady in business?
I really like that I get to carry my full self—my religion, my creativity, my tradition—to the desk. Being a Black lady in business comes with challenges, but it also comes with unmatched resilience, perspective, and the power to inspire others by merely exhibiting up as your genuine self.
What affect do you hope your work has on the next technology of Black ladies?
I need the next technology of Black ladies to see that their goals are legitimate, their voices matter, and their affect can change industries. I hope my work evokes them to lead with religion, love, to take dangers, and never settle for something less than what God has positioned on their hearts. I need them to know that there’s space for them at every desk, and if it doesn’t exist, they’ll construct it with God by their facet.
Keep Up with Eboyné Jackson of Divine Influence PR: @iameboyne @divineinfluencepr @luxeon7th @onluxebeauty
www.divineinfluencepr.web, www.onluxebeauty.com, www.luxeon7th.
The post #MelaninMagicMaker: Media Maven Eboyné M. Jackson Brings Her Divine Influence To Entertainment & Entrepreneurship [Exclusive] appeared first on GWN.
