Mirzapur: The Movie gets special PVR INOX takeover | Indian Movie News
On August 14, 2026, PVR INOX Limited, Excel Entertainment and Amazon MGM Studios announced a landmark affiliation for Mirzapur: The Movie, marking a distinctive second as the long-lasting franchise arrives in cinemas. To have fun the event, PVR INOX turns into ‘MIRZAPVR’ — a special takeover across key cinemas, anchored by the marketing campaign thought: “MIRZAPVR — Bhaukaal Ab Bade Parde Par.”
For PVR INOX, the collaboration highlights the growing alternative for highly effective, fan-loved IPs to create distinctive theatrical experiences and deepen viewers engagement. For Excel Entertainment and Amazon MGM Studios, the partnership displays the enduring reputation of Mirzapur, and the deep connection audiences have constructed with its characters, tales and cultural legacy over the years.
Niharika Bijli, Lead – Strategist, PVR INOX Limited said, “At PVR INOX, we consider the facility of cinema lies not just in watching a movie, but in sharing an expertise that has the potential to develop into a cultural second. Our affiliation with Excel Entertainment and Amazon MGM Studios for Mirzapur is one such second.
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Vishal Ramchandani, CEO of Excel Entertainment, said: “Over the years, Mirzapur has develop into a cultural phenomenon with a passionate fan following. As we deliver the franchise to theatres, we needed to announce its arrival in a means that felt true to its scale and spirit. MIRZAPVR is a distinctive celebration of that second and a tribute to the audiences who have made Mirzapur what it’s today.”
Mirzapur is a landmark franchise that has constructed an extraordinary connection with audiences over the years, and its arrival on the big screen appears like a natural extension of its intense storytelling, unforgettable characters, and devoted fan base. It presents a distinctive alternative to amplify an already iconic world into a larger-than-life cinematic spectacle not like something its followers have skilled before.”
The MIRZAPVR affiliation will come alive in key PVR INOX cinemas across India, including iconic areas such as Priya Cinema in Delhi, alongside theatres in Mumbai, Hyderabad, Ahmedabad, Jaipur, Lucknow, and other cities. Presented by Amazon MGM Studios and Excel Entertainment, Mirzapur: The Movie is directed by Gurmmeet Singh, written by Puneet Krishna, and produced by Ritesh Sidhwani and Farhan Akhtar under the banner of Excel Entertainment. The movie is co-produced by Kassim Jagmagia and Vishal Ramchandani. Mirzapur: The Movie releases in cinemas on 4th September 2026.
Also Read: Farhan Akhtar reveals why followers saved asking when Mirzapur: The Movie would release; says, “They have demanded this movie”
Mirzapur: The Movie gets special PVR INOX takeover | Watch Online Free
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