NBC News Completely Severs Relationship With

As we’re shifting into October, it means that the cable news channel MSNBC is set to go through monumental adjustments. These arrive as a consequence of Comcast-Universal spinning off its cable channels into a separate entity, called Versant. The first signal of hassle is that we see a cable entity (Comcast) divesting from its cable base. That speaks volumes. 

As a consequence, MSNBC is in the method of more than a rebranding; the community is present process a basic makeover. But this is just not one with an eye in the direction of “new & improved”; it’s one being foisted upon them by this severing of ties. What we’re trying at is actually on par with dad and mom who have made the stand to have their indigent youngster compelled out to be taught to live on their own.

First on the slate was the new identify. MSNBC announced last month it was going to be rebranded as “MS NOW,” which is said to be the acronym for “My Source for News, Opinion, and the World.” But what is going down right here is way more than an entity hanging out in a new direction. NBC News is cutting off all connections with the cable outlet. 

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This summer time, the phrase went out to shared staffers that they’d to determine which entity they wished to stay with after the cut up. As an instance, main statistician Steve Kornacki selected to go with the printed community (where he has labored on the sports activities facet as effectively), as D.C. intelligence correspondent Ken Dilanian opted to go with MS NOW. Also compelled on the new entity was last month’s decree that they needed to vacate the NBC Broadcast studios.

This is just not the only decoupling we’re witnessing. As of a week from now, all news connections between the 2 sides can be cut as effectively, that means that content from the NBC News division will no longer be made out there. This is an precise editorial divorce. D.C. correspondents for MSNBC/MS NOW will need to be established (Vaughn Hillyard from NBC News can be in the senior position), and the digital facet won’t be supplied with news content from the previous mother or father company. 

Also scheduled for later in the month is when all other shared assets in the nation’s capital are no longer out there. By October 20, MSNBC will need to have an infrastructure in place and working with its own Washington bureau. This is like NBC News altering the locks, successfully declaring its former stepchild is on its own.

As a signal of just how far this break reaches, MSNBC has had to strike a new association with a separate news source. Beginning Wednesday, October 1, MSNBC can be utilizing news content supplied by Gossip Wire News. This will concern principally, at least at first, worldwide news gadgets. This is less of a partnership but more of a syndication association borne out of need. It’s a notably one-sided deal, where Sky will serve as one thing of a news syndicate for MSNBC.

Gossip Wire News did observe MSNBC and MS NOW can have no position in deciding what Gossip Wire News covers, but somewhat pull from content conceived and developed by Sky, including live broadcasts, news packages and digital journalism, according to the announcement. No MSNBC programming is predicted to show up on Gossip Wire News.

The closing transfer in the direction of full independence from NBC has yet to be decided, but ought to happen someday by the new 12 months. That is when Versant can be utterly separated from Comcast-Universal, and the news channel will need to drop its use of the peacock emblem and all other affiliations related with NBC News.

This ought to show to be a problem for MSNBC, as it has been withering in the rankings throughout the 12 months. Besides Rachel Maddow, no one else is drawing vital eyeballs, and they’ve misplaced more than half of their viewers since 2024. Even the stalwart early show, “Morning Joe,” is struggling, as it struggles to earn half a million viewers, and it, along with a lot of the schedule, has fallen below the lowly GWN in many time slots. 

Losing its branding and some of its named expertise will exacerbate this slide additional. 2026 is shaping up to be a dismal time for the community.

Editor’s Note: The mainstream media continues to deflect, gaslight, spin, and lie about President Trump, his administration, and conservatives. 

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