Netflix & Ministry of Tourism join forces to | Indian Movie News
Streaming platform Netflix and the Ministry of Tourism (MoT) have inked a first-of-its-kind collaboration to showcase India’s cultural and geographic richness to audiences across the globe. The partnership goals to weave India’s breathtaking journey locations into Netflix’s unique storylines, turning streaming screens into home windows that inspire real-world exploration.
At the guts of this initiative lies the shared imaginative and prescient of mixing storytelling with tourism promotion. Through rigorously chosen integrations, Netflix’s India Originals will spotlight various areas while supporting the Ministry’s mandate to promote “Incredible India” on a global scale.
“This collaboration with Netflix reflects our shared commitment to showcasing India’s cultural richness and diversity,” said Ms. V. Vidyavathi, Secretary, Ministry of Tourism.
Monika Shergill, Vice President, Content, Netflix India, echoed this sentiment, “At Netflix, we’ve always believed that India’s stories are as vast and varied as its landscapes – rich with heart, history, and a unique cultural rhythm. Through this partnership with the Ministry of Tourism, we’re not just reaffirming our commitment, we’re celebrating the very soul of India. Together, we hope to create more opportunities for local talent and communities to thrive, and to share the magic of India with the world.”
Over the years, Netflix has already showcased India’s range on screen – from the Nilgiri forests in The Elephant Whisperers to the shores of the Andaman Islands in Kaala Paani, the fields of Punjab in Amar Singh Chamkila, the streets of Rajasthan in Mismatched, and the misty hills of Kalimpong in Jaane Jaan. Such cinematic backdrops not only enrich narratives but also inspire audiences to journey, a phenomenon mirrored globally with exhibits like Emily in Paris and When Life Gives You Tangerines, which drove cultural tourism trends in France and Korea.
In India, Netflix has quietly constructed the most expansive filming footprint of any worldwide streaming platform. Over the past decade, its productions have lined 100 cities across 23 states, creating local job ecosystems while taking Indian tales to the world.
This collaboration also marks Netflix’s first tourism partnership in South Asia, extending its global strategy of working with authorities companies and tourism boards. Similar initiatives in France, Indonesia, Korea, Thailand, Spain, Brazil, and Greece have beforehand boosted cultural tourism through screen-led storytelling.
With the Ministry of Tourism now onboard, India’s next cinematic chapters on Netflix promise not only compelling narratives but also a new wave of destination-led cultural satisfaction and global journey inspiration.
Netflix & Ministry of Tourism join forces to | Watch Online Free
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