People cant get enough of Rice Roll Express in…
In notoriously costly San Francisco, a filling lunch for less than $10 is seemingly value ready for.
Rice Roll Express, a no-frill Chinatown joint that turned a TikTok sensation for its freshly made chewy rice noodle rolls — recognized as cheung enjoyable — is still pulling enormous lunchtime crowds, with traces stretching out the door two years after opening.
The star of the show is the restaurant’s namesake Rice Roll Express particular: layers of skinny steamed rice noodle wrapped around beef, pork, barbecue pork and egg, all for just $9.21.
The Pork Rice Roll at Rice Roll Express. Minh Connors for CA Post
Its “shrimp feast” is another fan favourite, loaded with contemporary shrimp, dried shrimp, egg and scallions, ringing in at $10.78.
The restaurant’s costs are notably eye-popping in the notoriously costly Bay Area.
Restaurant menu objects in the town averaged $25.51 in September, according to Market Pulse, which tracks costs at local eateries — that means Rice Roll Express’ signature dish prices less than half that average.
And prospects are apparently keen to pay for the financial savings with their time.
Diners have been noticed ready roughly 25 minutes for food and then jockeying for treasured seats inside, according to a current lunchtime go to by SFGATE.
The viral lunch spot turned a TikTok hit for contemporary cheung enjoyable under $10 and continues to draw enormous traces. Minh Connors for CA Post
Amanda Becerra holds a Pork Rice Roll at Rice Roll Express. Minh Connors for CA Post
The hype was so high that even Mayor Daniel Lurie was swept up in the noodle mania.
“I kept hearing about Rice Roll Express, so when I had some time before an event in Chinatown, I stopped by their spot on Stockton and Pacific,” Mayor Lurie wrote in a Facebook post. “I got the BBQ pork rice roll, with chili oil and lots of their special soy sauce on top, and it was delicious.”
San Francisco Mayor Daniel Lurie visits Rice Roll Express in Chinatown, San Francisco Facebook/Daniel Lurie
At Rice Roll Express, the noodles are reportedly made with rice soaked in a single day and ground before being steamed into delicate sheets.
Once hungry patrons get their palms on a plate, there’s another attraction: a DIY sauce station where you’ll be able to douse the rolls in house-made chile oil, a particular sweetened soy sauce, vinegar and Sriacha.
The secret to the hysteria isn’t advertising genius — it’s uncooked, unapologetic old-school labor, and proprietor Tom Zhen took an uncommon route to noodle stardom.
Rice Roll Express is open daily from 7 a.m. to 7 p.m. Minh Connors for CA Post
The BBQ Pork Rice Roll hyped by Lurie. Minh Connors for CA Post
Zhen reportedly grew up eating cheung enjoyable in China, and his father beforehand operated a rice roll restaurant before the household to San Francisco.
He initially went into tech, but finally ditched that industry at age 29 to return to his household’s culinary roots and open Rice Roll Express.
Zhen reportedly noticed specialised cheung enjoyable outlets flourishing in New York City, and figured SF may use one of its own.
Soon after, influencers started flooding social media with videos of the restaurant’s translucent, steamed-and-folded noodles drenched in sauce. The relaxation is historical past.
Rice Roll Express is positioned at 1131 Stockton Street in San Francisco. Just make sure you deliver money — the restaurant doesn’t settle for playing cards, but it does take Venmo and Zelle.
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