Pratibha Ranta named brand ambassador of P.C. | Indian Movie News
P.C. Chandra Jewellers has announced actor Pratibha Ranta as its new brand ambassador. The affiliation brings the younger actor on board as the jewelry retailer appears to add a up to date face to its brand communication while persevering with to construct on its longstanding legacy.
The announcement was preceded by a teaser marketing campaign across the jeweller’s social media platforms. Through a collection of posts, the brand dropped hints about a “much-loved personality” becoming a member of the P.C. Chandra Jewellers household and invited audiences to guess the id of its new brand face. The marketing campaign generated curiosity forward of the official announcement.
The brand unveiled Ranta as its ambassador on October 6. Her affiliation is predicted to carry a youthful dimension to the brand’s communication and help it have interaction with a youthful technology of customers.
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Pratibha Ranta brings a up to date face to the brand
Ranta has established herself through her work across movie and digital leisure and represents a new technology of Indian actors who have gained visibility across a number of platforms. Her affiliation with P.C. Chandra Jewellers marks the retailer’s latest movie star partnership as it appears to steadiness its established id with a more up to date type of communication.
The appointment also comes at a time when jewelry manufacturers are more and more turning to movie star associations and social media campaigns to attain youthful audiences. In this case, the teaser marketing campaign supplied a digital-first build-up to Ranta’s announcement, permitting the brand to create anticipation before revealing its new ambassador.
With Ranta becoming a member of the brand, P.C. Chandra Jewellers is set to incorporate a youthful movie star presence into its communication while retaining its focus on jewelry and its established heritage.
P.C. Chandra Jewellers’ eight-decade legacy
P.C. Chandra Jewellers traces its roots back to 1939, when it was based by Purna Chandra Chandra. Over more than eight many years, the retailer has expanded its presence across India, with West Bengal remaining one of its key markets.
The jeweller at the moment operates around 70 showrooms across 10 cities in India. The appointment of Ranta provides a new chapter to the brand’s ongoing communication strategy as it seeks to stay related to evolving shopper audiences while carrying ahead its longstanding presence in the jewelry retail space.
Also Read: EXCLUSIVE: Rajkummar Rao and Pratibha Ranta to headline Dharma Productions’ fantasy horror Vishkanya
Pratibha Ranta named brand ambassador of P.C. | Watch Online Free
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