Raja Kumari signs exclusive worldwide management | Indian Movie News
The Hello Group India (THG India), a three way partnership between Sony Music Entertainment
India and global leisure company The Hello Group proudly broadcasts the signing of Raja Kumari, the Grammy-nominated, AMA-winning Indian-American artist, songwriter, and multidisciplinary performer, to an exclusive worldwide management and bookings deal.
An electrifying pressure in global music, Raja Kumari bridges her Telugu heritage and Southern California upbringing through her signature fusion of classical Indian dance rhythms—Bharatanatyam, Kuchipudi, and Kathak—with hip-hop, pop, R&B, and digital textures. Named a youngster prodigy by Ravi Shankar and a touring performer by age ten, she has grown into one of the most important cultural storytellers of her era.
Her profession has spanned songwriting with titans Timbaland, Dr. Dre, Gwen Stefani, Fall Out Boy (“Centuries” – BMI Pop Award), Fifth Harmony, Twin Shadow, and John Legend, while also establishing herself as a solo pioneer with breakout anthems like NRI, City Slums, and Peace. With over 327 million global streams and 1.7 million month-to-month Spotify listeners, Raja has carried out at notable occasions such as Coachella, Wireless Festival, and India’s NH7—turning into the first Indian
girl rapper ever to do so. In 2025, Kumari turned the first South Asian artist to win an American Music Award (AMA) for Favorite Soundtrack for Renegade (We Never Run) from Arcane: League of Legends – Season 2 (2025). Other current feats embody composing Firestorm for Telugu blockbuster They Call Him OG that soared to #2 globally on YouTube, contributing to the soundtrack of Netflix’s upcoming Bads of Bollywood and founding her own label Godmother Records.
Now, through her partnership with The Hello Group — an entity constructed to champion South Asian artists with global potential and powered by THG’s worldwide infrastructure—Raja Kumari is set to unlock the next chapter of her profession. With new worldwide releases, global touring, and groundbreaking cross-cultural collaborations in movement, she stands on the cusp of cementing her place not only as a family identify across South Asia, but as a pioneering pressure for South Asian
illustration in global pop music.
Raja Kumari said: “My profession has always spanned the globe, bridging cultures and audiences, and I’ve long been looking for the correct accomplice who really understands the imaginative and prescient and wants of my model. I’m excited to be a part of forces with Taylor Jones, Sherish Shaikh and The Hello Group – I look ahead to building a legacy together and persevering with my objective of bringing Indian music, fashion and
tradition to the World”.
Taylor Jones, CEO of THG, said: “Raja Kumari is a rare and extraordinary talent. She embodies the essence of global fusion — deeply rooted in Indian heritage while shaping the future of international pop and hip-hop. Her artistry, cultural vision, and authenticity make her one of the most important South Asian voices in the market. At THG India, we are committed to expanding her reach, building a tailored global strategy, and supporting her next wave of cultural impact. We are honored to welcome her to THG.”
The signing marks another milestone for THG India as it continues to champion pioneering South Asian artists while creating crossover alternatives with global audiences.
Also Read: Raja Kumari drops ‘LA INDIA’ with couture assortment celebrating Indian identification
Raja Kumari signs exclusive worldwide management | Watch Online Free
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