REVEALED: YRF's Saiyaara and War 2 could have | Indian Movie News
An issue erupted lately when the makers of Jolly LLB 3 refused to pay Virtual Print Fee (VPF). It led to PVR Inox discontinuing the advance reserving of the Akshay Kumar-Arshad Warsi starrer, sending shockwaves in the industry. The makers in the end made the fee but they made it clear that they’re paying it under protest. Two weeks later, the Competition Commission of India (CCI), on September 30, 2025 directed an investigation against PVR INOX Limited over allegations of abusing its dominant place by persevering with to levy the Virtual Print Fee (VPF) on movie producers. The judgment which got here out also confirmed the fact that the producers of Jolly LLB 3, Viacom 18, along with Yash Raj Films had entered into separate offers with PVR Inox and if all had gone properly, they might have been exempted from paying VPF for their movies releasing 2025 onwards.
According to submissions by the Film and Television Producers’ Guild of India, PVR INOX entered into preparations with YRF and Viacom that included “sunset clauses”, that is, agreements to part out the fee of VPF by December 2024. This successfully meant that these two influential studios would no longer be burdened with VPF costs, while lots of of small and medium producers continued to pay the charge for every movie launched across PVR screens. Producers’ Guild argued that this observe was blatantly discriminatory, creating a two-tier system in which only a choose few benefited, leaving the remainder of the industry deprived.
In its rejoinder, Producers’ Guild harassed that such offers highlighted how PVR was utilizing its dominant market place to favour highly effective manufacturing homes while denying comparable concessions to others. This, it argued, immediately contravened provisions of the Competition Act, which prohibits enterprises from imposing unfair and discriminatory situations.
PVR, however, defended its conduct. It told the CCI that the sundown clauses for YRF and Viacom had not yet been applied and had been still subject to renegotiation. It acknowledged that Yash Raj and Viacom are eligible for sundown clauses only if they stop paying VPF to other exhibitors/DCE suppliers. It additional claimed that these concessions had been provided only because competing exhibitors such as Cinepolis had been in talks with the same studios. As a consequence, PVR risked dropping their movies if it didn’t match those phrases. As such, PVR argued that it was appearing to “meet the competition”, which under the Act can’t be handled as discriminatory.
The CCI’s findings have despatched ripples across the movie commerce. In its order, the Commission noticed prima facie evidence of discriminatory conduct by PVR INOX, noting that while major studios like Yash Raj Films and Viacom18 had negotiated particular “sunset clause” offers to part out the controversial VPF, lots of of smaller producers had been still being charged for every release. Interestingly, had those agreements been applied, YRF’s 2025 releases, Saiyaara and War 2, could have loved VPF-free releases, not like most Indian movies that continue to bear the fee. Calling for a stage enjoying discipline in movie exhibition, the CCI has now ordered a full-fledged investigation by its Director General into PVR INOX’s conduct, a transfer that has once again reignited the industry-wide debate on equity and transparency in the Virtual Print Fee system.
Also Read: Saiyaara star Ahaan Panday lights up a Mumbai classroom with smiles, songs, and goals; see pics!
REVEALED: YRF's Saiyaara and War 2 could have | Watch Online Free
Stay in the know with the latest trending topics! Visit our web site daily for the freshest movie news and content, expertly curated to keep you entertained and informed.
