Rihanna proud of her man A$AP Rockys AWGE show…
Rihanna is a supportive accomplice in love and luxe.
The billionaire businesswoman, singer and type icon sat entrance and middle at the New York debut of AWGE, the fashion line creative-directed by her “husband” A$AP Rocky. Wearing a fur-trimmed black leather-based AWGE coat over a black lace bra with footless stockings and stilettos, RiRi posed playfully for the cameras, holding this system notes in entrance of her eyes. She perched next to A$AP’s cousin, A$AP Nast, the rapper and influencer from Harlem, not far from Julia Fox and Evan Mock.
“I’m always proud of my man,” Rihanna told Alexa after the runway extravaganza. “My guy’s creative and a genius.”
Rihanna rocked AWGE at the show. WWD via Getty Images
Rihanna sat with A$AP’s cousin, rapper and influencer A$AP Nast. Getty Images
A$AP Rocky takes a bow. WWD via Getty Images
The younger and curiously named fashion model – pronounced Og – launched in 2024 and grew out of A$AP’s document label and inventive company. His first two collections have been held during Paris Fashion Week and Friday’s night time hometown presentation was staged in the landmarked former Emigrant Industrial Savings Bank downtown. The runway curved around a group of glam stations, where fashions stopped for touchups, and a live feed projected a behind-the-scenes peek at the lineup.
What does AWGE imply? That query will get a chortle – and zero rationalization– from A$AP.
“The first rule of AWGE is we never reveal what AWGE is,” he told Ebro Darden on The Ebro Show in January. “And the second rule is when in doubt, revert to rule #1.
AWGE means business for fall. Giovanni Giannoni/WWD via Getty Images
“It’s just a creative conglomerate: record label, clothing fashion brand, creative incubator, publishing company, creative direction company,” continued the rapper and producer, whose fourth studio album, “Don’t Be Dumb,” hit No. 1 on the Billboard 200 chart last month. “We literally do creative direction for other artists. Creativity is what drives it and creativity is first.”
Down his catwalk got here powerful leather-based appears, natty suiting, preppy mini-kilts and deconstructed polo attire. Ray Ban sun shades, giant furry luggage and mittens added additional oomph. There have been also items from the new PUMA collab, including the runway-exclusive Mostro Lenticular and the Mostro 3.D Mule, plus the A$AP Rocky x PUMA Straycat, dropping this fall.
A$AP Rocky gave classics a recent twist. Helen Lasichanh Williams, Pharrell’s spouse, wore a reinvented polo costume, left. Giovanni Giannoni/WWD via Getty Images
Models used child equipment like a service and a stroller. Giovanni Giannoni/WWD via Getty Images
The father of three little ones – he shares sons RZA Athelston Mayers and Riot Rose Mayers and daughter Rocki Irish Mayers with longtime love Rihanna – clearly has infants on the mind. One of his fashions pushed a futuristic stroller while others cradled furry toddler carriers.
Let’s just say that AWGE is another lovely bundle of pleasure.
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