Spencer Pratt Shares Political Insider Secret on

When Republican candidate and former actuality show contestant Spencer Pratt misplaced his bid in the Los Angeles jungle main for mayor in June, that was supposed to be Sayonara, proper?

Despite liberal politicians’ and their supporters’ needs, Spencer Pratt has shown that he refuses to be cowed into going away quietly. Thank goodness!

As we noticed this week in the most latest instance of progressive political malpractice, the James Talarico marketing campaign shielded the missing-in-action, socialist Democrat nominee for U.S. Senate in Texas – of course, with the complicity of the Democrats’ lapdog legacy media. It was only after conservative retailers like RedState and other platforms hammered them for days on his practically two-week absence without go away that he magically reappeared Friday afternoon – seen in a video urgent flesh at a music pageant.

Now, Pratt says in a new X post, people may be making the error of being “confused” about why a marketing campaign may do – or fail to do – sure issues, like giving a rational motive your candidate shouldn’t be campaigning less than a month from an election.

He revealed what he called a “secret” many have no idea about the internal recreation of politics:

Guys. Let me share a little “secret” about campaigns…there’s calculus behind EVERYTHING. And I do imply every little thing. Every phrase. Every image. Every debate quip. Everything, down to the colour of the font you select, is calculated to invoke a particular feeling, and most of the time, it is easy to decipher what the marketing campaign is making an attempt to convey with these selections, and that is the purpose. So if you end up confused by one thing taking place in a marketing campaign, and you are considering “why would they do that?”…like…”how the hell could they think going radio silent for 2 weeks is a good idea in the closing weeks of a campaign?” They do not assume it is a good thought. It’s because the choice is so a lot worse. If you assume going radio silent and getting TORCHED online for over a week in the closing month of a $400M marketing campaign is dangerous…just think about how dangerous the real story was. You do not get to select every little thing that occurs in the marketing campaign, but you do THINK about every little thing that occurs in a marketing campaign and select your strategy for presenting it to the public or spinning it. Sometimes…there’s no great way of spinning it, so you just have to eat your shit sandwich, and hope that the choice would’ve been worse. It’s a lot just like the current LA Mayor’s race…there’s no good option.

— Spencer Pratt (@spencerpratt) October 10, 2026

We have seen how California figures, like Democrat Mayor Karen Bass and her basic election challenger in the midterms for the mayoral seat, socialist councilmember Nithya Raman, are usually not too shy about displaying what they’re all about, in a blatant effort to keep the help of the Democratic Socialists of America (DSA) ranks within the social gathering.

These issues do not occur by accident; they never do, Pratt said, giving us an insider’s view: 

“Guys. Let me share a little ‘secret’ about campaigns…there’s calculus behind EVERYTHING. And I do mean everything. Every word. Every image. Every debate quip. Everything, down to the color of the font you choose, is calculated to invoke a specific feeling, and most of the time, it’s easy to decipher what the campaign is trying to convey with these choices, and that is the goal,” he wrote. 

So if you end up confused by one thing taking place in a marketing campaign, and you are considering “why would they do that?”…like…”how the hell could they think going radio silent for 2 weeks is a good idea in the closing weeks of a campaign?” They do not assume it is a good thought. It’s because the choice is so a lot worse. If you assume going radio silent and getting TORCHED online for over a week in the closing month of a $400M marketing campaign is dangerous…just think about how dangerous the real story was.

“You don’t get to choose everything that happens in the campaign, but you do THINK about everything that happens in a campaign and choose your strategy for presenting it to the public or spinning it. Sometimes…there is no good way of spinning it, so you just have to eat your sh*t sandwich, and hope that the alternative would’ve been worse,” he wrote.

My colleague Bob Hoge had some ideas earlier on the doomers, I imply, Democrats, including in his home state of California – in the shape of shedding Dem presidential nominee, former VP Kamala Harris, among other progressive pols pretending with all their may to be average

Hoge wrote:

Do you bear in mind Kamala Harris’ widely derided “joy” marketing campaign during the 2024 presidential election season? She got here across as a laughing mental light-weight as she tried to persuade the citizens that her synthetic exuberance, which often made her seem as if she had been larger than a kite, someway made her a appropriate candidate for the presidency.

[…]

Meanwhile, in California, it appears as if the Democrats and the socialists need to take us backward in time. Many call themselves “progressives,” but in actuality they reject progress and attempt to thwart it. We now have home equipment, including air-con, that have made our lives infinitely better. Their response? Shame you for utilizing it. Tax the hell out of it. Ban it if they’ll. Take us back in time.

And as our Managing Editor Jennifer Van Laar also wrote on Saturday, issues are only getting worse in the City of Angels, sadly, for those who actually need a better future for themselves and their households.

Under all the trapping of political campaigns, there are the tiniest of selections that make a entire narrative about the candidate. Pratt does a great job right here of displaying how that campaigning secret can be utilized by the left to cover those dangerous candidates in plain sight – like in the continued L.A. mayor’s race.

As he shared in a stable sideswipe: “It’s a lot like the current LA Mayor’s race…there is no good option.”

Ouch. 

Editor’s Note: The 2026 Midterms will decide the destiny of President Trump’s America First agenda. Republicans must preserve control of both chambers of Congress.

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