Sport Beach CEO Beth Sidhu on how to work with…
Beth Sidhu, the CEO of Sport Beach, has led the charge in launching what has grow to be one of the most transformative beachfront activations at Cannes Lions in latest years.
Created in 2022 by Stagwell, Sport Beach began as a place to carry together athletes, entrepreneurs and creatives to facilitate industry discussions and offers.
In latest years, it has grown into a full-fledged sports activities advertising and marketing platform, increasing past the shores of Cannes to huge occasions just like the Super Bowl, the NBA All-Star Weekend and CESÂ in Las Vegas.
Sport Beach CEO Beth Sidhu said the sports activities…
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