Svedka to air Super Bowls first entirely AI-generated ad | Latest Tech News
Get prepared for the AI Slop-er Bowl!
After practically 13 years, the Svedka Fembot — a busty breast-plated robobabe who’s a favourite among nostaglic and, uhh … thirsty followers — has returned to the Super Bowl in the first almost-fully AI-generated ad to be featured during the annual sporting showdown.
The vodka model partnered with the same studio, Silveside AI, behind the divisive “dystopian nightmare” Coca-Cola ad of Christmas 2024.
The 30-second Svedka spot was created by Silveside AI studios, with the same minds behind the divisive “dystopian nightmare” Coca-Cola ad. SVEDKA
Svedka’s animated mechanical mascot — which has not too long ago returned as a key participant in the model’s promotional campaigns — would be the star of Svedka’s AI-created Super Bowl ad, along with her new counterpart, Brobot. In the 30-second spot, the pair dance before a pack of human revelers while getting a digital style of Svedka merchandise.
The ad options the digital duo dancing with strikes created by 23-year-old Nashville native Jessica Rizzardi, chosen as half of a model contest to promote the aptly titled ad, “Shake Your Bots Off.”
“Svedka has always positioned itself as the vodka of the future,” Sazerac (Svedka’s mum or dad company) Chief Marketing Officer Sarah Saunders told Adweek. “How best to bring Svedka into the future than to use something used and viewed futuristically like AI?”
That said, Saunders was fast to word that the business — which is paradoxically meant to remind viewers of the significance of placing down tech every once in a while — has a human connection at its coronary heart.
The duo of sizzling bots will be seen dancing a choreography match for a viral TikTok video. SVEDKA
“We wanted to give (the Fembot) more humanity, in a way that felt relevant to today’s world,” Saunders added to Adweek. “We’re tongue-in-cheek about the fact that Fembot has come back to remind us all to be a bit more human. She demonstrates so many lovely things about being human that she can’t do, but that humans should do.”
Initial reactions to Svedka’s AI ad-xperiment on social media have been skeptical, with a related business in November garnering doubtful reactions.
“WTF is going on here?” requested Facebook consumer Jason Blaha, referring to a business by the model in November of 2025. “How (do) we have vodka companies making ads of AI robots dancing in a club and drinking alcohol together. The level (of) weird we are reaching as a society and on social media is reaching levels that shouldn’t even be possible.”
Prior makes an attempt by big manufacturers to use AI as a substitute for human contact in the creation of commercials have also gone poorly. When Coca-Cola ran a Christmas business generated by their Real Magic AI software program (which featured a batch of the model’s signature purple vehicles delivering bottles to a snowy, embellished city), one viewer called it a “creepy dystopian nightmare.”
“The world is so over if the Christmas Coca-Cola advert is made with AI,” one consumer wrote on X, per The Independent.
Svedka reprised the robo-mascot with the hope of rendering a bot with “more humanity,” said the model’s chief advertising and marketing officer. SVEDKA
Still, a response from Pratik Thakar — Coca Cola’s vice president and global head of generative AI — to the criticism appears to level in the direction of AI at least being an avenue for the creation of adverts going ahead.
“More than cost, it’s the speed,” Thakar told AdAge. “Speed is I would say five times, right? And that is a huge benefit. The production time would have taken, traditionally, much longer. So that is a huge benefit.”
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